SOURCE: Upshot


April 20, 2016 11:14 ET

Upshot Places Six on Shopper Marketing Magazine's Who's Who in Shopper Marketing

CHICAGO, IL--(Marketwired - April 20, 2016) -  Shopper Marketing Magazine's 5th Annual Who's Who in Shopper Marketing Agencies named six members of Upshot to this year's list. The report recognizes agency executives whose creative, innovative work helps brands and retailers achieve success while pushing the discipline of shopper marketing to new heights.

"Being recognized by Shopper Marketing Magazine shows the strength of Upshot's capabilities and our depth of talent," said Upshot President & CEO Brian Kristofek. "We're at the forefront of this ever-changing space -- finding new ways to build brands and engage shoppers seamlessly along the digitally enabled path to purchase."

The 2016 report marks the fifth appearance for Brian Kristofek, Brian Priest (SVP, Creative Services), Lisa Hurst (SVP, Account Management) and Mary Van De Walle (VP, Strategic Planning). The Upshot veterans are joined by Lionel Knight (SVP, Planning) and Neil Helsper (Creative Director) who are being recognized for the first time.

About Upshot

Upshot is an independent Chicago-based marketing agency that seamlessly delivers bold brand ideas across channels and media -- the way consumers experience the world. They've honed this approach for years, inspiring people to engage, share and buy world-class brands such as Corona, Proctor & Gamble, New Balance, Google and Kraft.

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