SOURCE: Upside Financial, LLC

Upside Financial, LLC

October 01, 2014 11:00 ET

Upside Powers Ritholtz Wealth Management's New Digital Offering, Called Liftoff

SAN FRANCISCO, CA and NEW YORK, NY--(Marketwired - October 01, 2014) - Upside, a technology company providing a digital advisor platform to investment advisors, today announced a new partnership with Ritholtz Wealth Management (RWM). Using Upside's platform, RWM will launch Liftoff, a wealth management solution that makes RWM's proprietary asset allocation strategies available to emerging affluent investors.

Liftoff is designed to launch investors on their way, with responsible behavior and a sound, highly defensible approach to asset management. Liftoff will incorporate information about investors' unique financial situations and personal risk tolerances to identify portfolios that will help them reach their goals. Using low-cost ETFs and a regimented rebalancing methodology, Liftoff aims to provide a simple approach to investing that is durable enough to take clients through any market cycle.

"Ritholtz Wealth Management is a great fit for our platform, and the first of several firms we're excited to work with," said Tom Kimberly, co-founder and CEO of Upside. "Barry and Josh are very forward-thinking guys -- they understand the incredible value that can be created for clients and advisors when they work together with a digital platform like Upside."

"We created Liftoff for investors who haven't traditionally been served by thoughtful, high-quality financial advisory firms," said Barry Ritholtz, Chairman and Chief Investment Officer of Ritholtz Wealth Management. "It is our answer for so many who haven't had access to the kind of conflict-free advice that we believe so deeply in. We thought that the team at Upside aligned and understood our vision for what we wanted to achieve with Liftoff, and also had the technical and operational expertise required to truly make this initiative a success. We're excited to partner with Tom and Juney and can't wait to see where our partnership takes us."

Upside is also announcing that Ritholtz and Josh Brown, Chief Executive Officer of Ritholtz Wealth Management, will be joining Upside's Board of Advisors.

"We have immense respect for both Josh and Barry and we're thrilled to have them on our board of advisors," said Juney Ham, co-founder and President of Upside. "Their impact and influence on the investment advisory ecosystem through their television appearances, books, columns and social media efforts are absolutely unmatched. We deeply respect their desire to make a difference for their clients through responsibility, empiricism, transparency and development. We're looking forward to utilizing their knowledge and perspectives to enhance our investment strategy and product roadmap."

About Upside

Upside helps registered investment advisors beat the "robo-advisors" by leveraging technology and algorithms to advise, manage, and service clients who want next-generation investment services. The company's fully-automated, white-labeled managed account platform provides advisors with paperless account opening, portfolio selection, automated trading and rebalancing, client and advisor portals, and practice analytics in an intuitive, design-led user interface. For more information, contact Upside at hello@upsideavisor.com or visit www.upsideadvisor.com.

About Ritholtz Wealth Management

Ritholtz Wealth Management is a Registered Investment Advisor focused on providing financial planning and wealth management services to their clients. Ritholtz Wealth Management uses technological savvy and planning expertise to enable investors to achieve their specific life and retirement goals. For more information, contact Ritholtz Wealth Management at Info@ritholtzwealth.com or visit www.ritholtzwealth.com.

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