SOURCE: Upsight, Inc

Upsight, Inc

September 24, 2014 08:00 ET

Upsight Sells PlayHaven Ad Network to Science, Inc.

Accelerates Growth of Upsight's Enterprise SaaS Offering as Market for Powerful App Analytics and Marketing Tools Takes Off

SAN FRANCISCO, CA--(Marketwired - Sep 24, 2014) - Upsight, the leading enterprise analytics and marketing platform for mobile apps, today announced that it has sold the PlayHaven Ad Network to Science, Inc., a disruptive media, marketing and brand building company.

An early pioneer in mobile app advertising, the PlayHaven Ad Network has grown quickly into one of the largest independent mobile ad networks now generating over 5.7 billion monthly sessions across 1.5 billion devices. With a fast-growing publisher base, PlayHaven brings value to advertisers with its high-quality user base and focus on full transparency.

Science will continue to grow the PlayHaven Ad Network by investing in new solutions for mobile advertisers and publishers looking for better acquisition and ad monetization performance. With the sale of the PlayHaven Ad Network, Upsight will focus on growing its enterprise analytics and marketing platform. Since launching in March of this year, Upsight has rapidly grown its SaaS offering -- setting company revenue records and exceeding growth projections.

The sale includes PlayHaven's best of breed ad monetization solution providing targeted ad serving and customer acquisition through PlayHaven's user segmentation platform. Upsight will continue to offer powerful analytics, in-app marketing tools, and push notifications.

"The PlayHaven Ad Network has a reputation for its high-quality user base and exceptional customer service. Science has a proven track record of building world-class digital marketing firms and is the right team to carry that flag and continue growing the business," said Andy Yang, CEO of Upsight. "With complete focus on our SaaS business, Upsight will aggressively invest and expand into new verticals and quickly launch new analytics and marketing products that help our customers bridge the gap between insight and action."

"Science was looking for the highest quality mobile advertising firm and we found it in the PlayHaven Ad Network," said Jason Rapp, Managing Director at Science Inc. "PlayHaven's reputation among advertisers and publishers for its transparency and performance is impeccable, and its growth and profitability is remarkable. We are thrilled to welcome the ad network team to our company."

What's Next for Upsight and the PlayHaven Ad Network
Upsight launched in March 2014 as a result of the merger between PlayHaven and Kontagent. Since the launch, adoption of the company's analytics and marketing tools has skyrocketed as enterprises demand a solution that can scale to support the data generated by their quickly growing user bases and provide a comprehensive set of tools to meet complex internal team needs, from data analysts to mobile marketers to executives.

Following the sale, Upsight will accelerate investment in its analytics and marketing platform, continuing to build tools to help users understand and optimize user acquisition, engagement, and monetization.

The PlayHaven Ad Network and its operating team will join Science's Growth Labs division. Mobile advertisers and publishers using the PlayHaven Ad Network will experience no change in service and all advertising campaigns will continue to run as scheduled. Upsight customers that leverage the platform for mobile analytics and marketing tools as well as advertising will continue to have access to the PlayHaven Ad Network.

For more information on the transaction and integration process, please read our FAQ.

About Upsight
Upsight's mission is to transform the world's data into valuable action. Mobile and social developers leverage Upsight's comprehensive analytics and marketing platform to better understand user behavior, decide what it means, and act to impact their key business goals.

Formerly Kontagent+PlayHaven, Upsight spans thousands of apps and is one of the largest mobile data platforms tracking 500+ billion in-app events each month.

Upsight is widely adopted by a variety of mobile-focused businesses including established brands such as Warner Brothers, Viacom, and Turner, and game publishing powerhouses such as Glu, Electronic Arts, Activision, and BigFish, as well as thousands of startups.

Upsight is headquartered in San Francisco. For more information, please visit www.upsight.com.

About Science Inc.
Science Inc. is a disruptive media, marketing and brand building company that creates, invests, acquires and scales successful digital businesses. Science brings together the best ideas, talent, resources and financing through a centralized platform. The platform is leveraged to develop new businesses, provide emerging startups with operational strategy and capital and transform later-stage Internet ventures with new talent and innovation. The company has co-founded and invested in more than 40 companies, including DollarShaveClub, DogVacay, HelloSociety, Delicious, Refame, PrizeCandle and Hiq among others. For more information, visit www.Science-Inc.com or follow us @ScienceInc.

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