UpSnap, Inc.

UpSnap, Inc.

November 03, 2014 08:00 ET

UpSnap Partners With Reptide Media to Target Brands Nationwide

TORONTO, ONTARIO--(Marketwired - Nov. 3, 2014) - UpSnap Inc. (CSE:UP) ("UpSnap" or the "Company"), is pleased to announce that it has signed an agreement with Reptide Media to strengthen its sales force across the United States, and further extend its mobile advertising services to local and national brands across the country. Reptide will be selling UpSnap's proprietary mobile advertising products to their network of clients on subscription and performance-based models.

"We are delighted to be working with Reptide as their exclusive mobile advertising solution for their clients," said Bruce Howard, CEO of UpSnap Inc. "Reptide has a strong reputation working with cutting-edge technologies, and being chosen as their mobile solution is a testament to the quality and effectiveness of our advertising solutions. As a company, we find strategic partnership with entrepreneurial organizations crucial to our growth plans, and we strongly believe that a partnership with Reptide will prove to be beneficial to both parties."

"Reptide Media has been evaluating mobile partners for over a year now," said Joshua Iverson, President of Reptide Media Inc. "We are thrilled to be offering UpSnap to our client base and to have been chosen as UpSnap's exclusive U.S. National advertising sales partner. Our publishers are seeing as much as 55 percent of all visitors come from mobile device, and we believe that advertisers should see mobile as the ´hub´ of all marketing. We see many more opportunities to scale UpSnap´s national advertising sales and grow local revenue with partnership with radio networks, youth and college, and other markets."

UpSnap will target and serve ads via mobile search and display inventory across phone and tablet devices. Consumers will be exposed to ads while reading news, playing games, checking the weather, and other similar activities. UpSnap's proprietary customer profile tool will track responses and optimize the campaign to target look-alike customers, keeping the client's cost-per-lead continually in check.

About UpSnap

UpSnap provides highly targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. Combining first-party proprietary data and real-time analytics, UpSnap goes beyond location to deliver site agnostic and results-driven campaigns that produce qualified, engaged customers. UpSnap tailors each campaign to align with unique business goals, delivering the right customers for more meaningful exposure and better business results.

About Reptide

Reptide Media Inc. is a digital sales firm that champions cutting-edge advertising platforms, networks, and publishers to create buying power and offer digital advertisers creativity and scale. Reptide Media is a collaboration of senior sales executives with more than 10 years of experience in digital advertising sales. The Reptide sales team calls on brands and agencies in major markets across the U.S. and worldwide. Reptide can manage all aspects of ad revenue-from direct sales and networks to yield management, ad operations, and billing. Reptide partners benefit from a wealth of experience and knowledge offered on a performance basis, without the costly investment in unproven recruitment, training, and human resources.

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