Upstream Works Software Ltd.

Upstream Works Software Ltd.

August 24, 2005 12:50 ET

Upstream Works Software Ltd. Announces Distribution Partnership with Ronco Communications & Electronics, Inc.

TORONTO, ONTARIO--(CCNMatthews - Aug. 24, 2005) - Ronco Communications & Electronics, Inc and Upstream Works Software Ltd. are very pleased to announce the rollout of a distribution partnership. Effective August 1st 2005, Ronco Communications has been appointed as Value Added Reseller for Upstream Works and will immediately commence selling, integrating and distributing the Upstream Works Advanced Call Center product suite as part of their comprehensive call center products and solutions strategy.

"As a rapidly expanding supplier of communications equipment and services, Ronco has a strong strategic focus into the growing call center business," says Ronco President Chris Wasp. "To help us execute on our strategy, we are excited to have reached an agreement with Upstream Works Software Ltd., a partner who can bring both best-in-class software and a wealth of tactical expertise to the area of call center integrations."

Comments Upstream Works President, Rob Mcdougall, "This partnership agreement with Ronco Communications is a significant opportunity for both companies. Our flagship eMedia CT integration platform has generated strong growth for Upstream Works Software Ltd. over recent years, and our customer base is seeing financial and operational benefits from the use of our technology. We are already seeing keen interest from Ronco customers. With Ronco we have found the perfect fit in terms of size and technical competence to bring our products to the US call center industry."

About Ronco Communications & Electronics, Inc.:

Founded in 1965, Ronco Communications & Electronics, Inc. is a rapidly expanding major supplier of best-of-class communications technologies. Ronco is a privately-held, woman-owned business, headquartered in Buffalo, NY, with offices in Rochester, Utica, Albany, NY; Erie PA, New England, Vermont, North and South Carolina, and Florida. Staffing is over 380 employees consisting of sales, engineering, installation, and technical supporting services personnel. Ronco's 2004 sales revenues exceeded $130 million. Ronco maintains Nortel Elite Advantage Partner status across its geographic footprint and also has the distinction of being one of six (6) Nortel authorized stocking distributors nationwide. In addition, Ronco is an authorized Cisco Systems Silver Certified Partner.

www.ronco.net

About Upstream Works Software Ltd.: Upstream Works Software Ltd. is based in Toronto, Canada and is a manufacturer of advanced software automation solutions to the call center industry. Upstream Works is distinguished by the flagship offering, eMedia CT - a Call Management Automation and integration platform that generates dramatically enhanced efficiencies in call centers of all sizes. With customers across North America, Upstream Works Software has developed an industry reputation of delivering cost effective, operational solutions throughout the call center industry.

www.upstreamworks.com

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