SOURCE: Aberdeen Group, a Harte-Hanks Company

April 29, 2008 10:00 ET

Upwardly Mobile: Enterprise Mobility Investments Increase in 2008

With a Year-Over-Year Increase of 7.6% in Budgeted Spending, Mobility Solutions Are a Top Technology Investment Priority for 2008

BOSTON, MA--(Marketwire - April 29, 2008) - New research from Aberdeen, a Harte-Hanks Company (NYSE: HHS), reveals that enterprise mobility continues to be a top investment priority in 2008. In a recent survey, 4,654 respondents reported a year-over-year increase of 7.6% in enterprise mobility as a planned spend.

In The 2008 Aberdeen Report: State of the Market, business professionals have also recognized mobility as one of the top three technologies that will have the greatest impact on their business over the next 3-5 years. They see growth in utilizing mobile devices to improve operational efficiencies and bridge gaps between collaborative teams. For example, one in five sales professionals surveyed identified an "increasingly mobile sales force" as a top-two factor driving sale decisions in 2008. As demands on business productivity continue to grow, so will investments in mobile solutions.

The Report further reveals how mobility has become essential to global businesses. More organizations are building a suite of organizational capabilities around policy, staff and training to move forward with a sound mobility strategy. Organizations are seeking to enhance their mobile infrastructure and connectivity to enable this trend toward workplace productivity. In fact, 69% of survey respondents stated they will be leveraging high-speed mobile data services to enable that connectivity. Another major area of investment will be the mobile devices themselves -- by the end of 2008, nearly seven out of ten organizations will have deployed either Blackberry or Windows Mobile devices.

The data points referenced herein are part of the 2008 Aberdeen Report, published this quarter. The 2008 Aberdeen Report spans six years of data collection, 2.5 million business interviews, data from 550,000 organizations, and over 4,645 snap-shot survey respondents to help understand the state of the market, including business practices, process methodology, technology application, and general strategies. The second in a series of annual reports by the Aberdeen Group, the research looks at industry, geography, organizational size, and role across various business drivers and outcomes. Individuals can obtain a copy of this 162-page report on the Aberdeen web site at www.aberdeen.com.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 35,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
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