SOURCE: ur mobile

ur mobile

January 11, 2011 07:00 ET

ur mobile and The Toby Keith Foundation Take Charity to Mobile Phones

Leading Mobile Solutions Developer Partners With Country Superstar to Benefit Pediatric Cancer Patients

OKLAHOMA CITY, OK--(Marketwire - January 11, 2011) - ur mobile, an innovative software company focused on mobile web site solutions, announced that it built the new mobile web site for The Toby Keith Foundation, a charitable organization established by the award-winning country music singer and songwriter.

The new web site was built using ur mobile's proprietary mobile development solution mobbuilder. mobbuilder enables any person to build a feature-rich mobile-optimized web site without the need for HTML or programming knowledge. The software has drag-and-drop editing capabilities, content management tools, editorial controls and an array of features for integrating functionality, video and social media.

The Toby Keith Foundation web site is content-rich with large quantities of photos and slideshows. The challenge for ur mobile was to maintain content quality while making key functionality -- such as donations and volunteer contact information -- accessible and intuitive. ur mobile was also careful to maintain the same look and feel, studying The Toby Keith Foundation web site along with brochures and other material.

"ur mobile is proud to be working with a number of non-profit organizations devoted to worthy causes and The Toby Keith Foundation is one that is near and dear to us here in Oklahoma," stated Melissa Vincent, Vice President Business Development of ur mobile. "We hope a mobile-optimized web site helps raise awareness and encourages generous donations that will help children beat cancer and go on to live healthy and happy lives."

"We can't say enough about what ur mobile was able to do for our mobile web presence," stated Juliet Nees-Bright, executive director for The Toby Keith Foundation. "The user experience is fantastic and the transition from browser to mobile device is seamless. We are very excited about communicating our message to the growing audience on the mobile Internet."

ur mobile has developed a strong reputation working with non-profit and charitable organizations. The Toby Keith Foundation was referred to ur mobile through another well-known charitable organization, Pros for Africa, that also used its mobile site building technology.

The Toby Keith Foundation exists to encourage the health and happiness of pediatric cancer patients and to support OK Kids Korral, a home for children undergoing treatment for cancer.

Through their efforts, over $2.7 million has been raised to directly help families with children afflicted with cancer. The Toby Keith Foundation was also the major benefactor for the renovation of the 10th floor oncology unit of the Children's Hospital at OU Medical Center. The upcoming OK Kids Korral, located in the Oklahoma University Medical Center, is a retreat where families of children battling cancer have access to a home away from home, complete with amenities, entertainment and a community environment.

mobbuilder is available as a service on a monthly subscription basis or organizations can choose to hand over the entire site design, building and management process to ur mobile. The Toby Keith Foundation went with the second option, contracting ur mobile to take over the entire process from concept to design and implementation. 

Learn more about mobbuilder at

About ur mobile

ur mobile is an innovative software and services company focused on helping organizations of all sizes build compelling, attractive and feature-rich websites optimized for mobile device viewing. The Mobbuilder platform allows any non-technical person to create, design and publish a mobile website through a simple user-friendly drag and drop interface. Mobbuilder is also equipped with a content management system that enables easy and convenient site content updating. Mobbuilder is available as a hosted service or customers can contract ur mobile to build and manage customized sites. ur mobile is based in Oklahoma City, OK with development operations in Pretoria, South Africa and Puebla, Mexico. For more information please visit:

About The Toby Keith Foundation

The Toby Keith Foundation has been helping children with cancer since 2006. Their work has impacted thousands of families as well as many local and national organizations. Building upon their mission, The Toby Keith Foundation is spearheading a new project, OK Kids Korral. The Korral will offer the warmth and security of home while addressing the emotional and financial toll of traveling to and from treatment. OK Kids Korral will welcome all pediatric cancer patients and their families who are being treated in Oklahoma City. For more information visit

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