SOURCE: ur mobile

ur mobile

February 01, 2011 07:00 ET

ur mobile Announces Free 60-Day Beta Program for Agencies and Referral Partners

OKLAHOMA CITY, OK--(Marketwire - February 1, 2011) - ur mobile, an innovative software company focused on mobile web site solutions, today announced an official beta program whereby its easy-to-use MobBuilder solutions to design, launch and extend an enterprise's mobile web presence will be free for 60 days starting February 1. The program is open to firms that offer their own clients consulting services such as advertising, branding, customer communications, creative, marketing, or public relations.

The Importance of Mobile Web Sites

Aaron Sandoval, Vice President of Creative and User Experience at ur mobile, said, "Hundreds of millions of times daily, people use smartphones to visit web sites, and as a result get first impressions of businesses. ur mobile is providing enterprises and firms with an easy-to-use and affordable alternative to 'apps' so that those on-the-go can use their smartphones to access the information they're looking for without squinting, sliding horizontally, pinching to shrink and pulling to expand."

Research released by Gomez & Equation Research reveals the importance of having an easy to use mobile web presence. According to the study, 61% of people would be less likely to visit a mobile site again if it's not optimized for mobile and user friendly. "No one can afford to lose 61% of their audience," said Sandoval.

Introducing MobBuilder for Agencies

The MobBuilder platform by ur mobile, which can be deployed and used by anyone, even without technical knowledge, enables creative firms to design and launch a web site so it can offer a rich user experience for individuals that use smartphones -- no matter the device's platform such as Apple (iPhone or iPod), Google (Android), Research In Motion (BlackBerry) or Microsoft (Windows Phone 7).

Sandoval said the company intends to gain feedback from firms that enlist in the 60-day beta program to finalize features for a new 'white label' solution that will be available for firms that partner with ur mobile to release for their own customers.

Currently, ur mobile has accessible price points for its MobBuilder solution starting at $59/month, giving users multiple options for mobile site configuration and launch. Melissa Vincent, Vice President of Business Development at ur mobile, notes that the company looks forward to partnering with firms so that they can provide important solutions and services to their own clients. "ur mobile empowers creative agencies by putting tools in their hands to help them reduce development time while maintaining billable hours," says Vincent.

Benefits of Partnering with ur mobile

Vincent said that the beta program is the first stage in what will ultimately enable firms to achieve:

  • Increased efficiency for their own organization via ur mobile's easy-to-use platform
  • Access to a rich toolset that provides custom design for clients
  • An ability to up-sell creative fees (design firms partnering with ur mobile keep 100% of all creative fees charged)
  • Commissions (10% of client's monthly platform fee)
  • Access to market research & intelligence
  • A creative forum for designers to communicate and collaborate
  • Co-branded portal to direct clients through (with white labeling options coming soon)
  • Free mobile website for agency partners

"The Clapham Group is proud to be partner with ur mobile," says Jeff Hunt, Director of Operations for the Clapham Group. "As part of our mission to empower our clients who are working daily to address injustices around the world, we are constantly seeking out technology that facilitates this mission. Mobile is a big part of the future, and the platform that ur mobile has created is one that allows us to deploy mobile web sites in a convenient and efficient manner."

Malphurs Interactive, a design and development studio based in Dallas, Texas, that has served such enterprises as Coca-Cola, Fox Sports and Neiman Marcus, is among selected firms ur mobile has been working with to test its platform before today announcing the beta program. Said Michael Malphurs, principal of Malphurs Interactive, "Our clients recognize that you've got to manage mobile communications effectively to succeed in the marketplace, and they need our help so they can deliver critical content to smartphone users. Now, thanks to ur mobile, Malphurs Interactive can make that happen for them for a lot less money, faster."

According to Malphurs, too many firms use apps to create a mobile user experience, but that requires sophisticated IT-savvy staff, costs jump three-fold, and project completion can take significant time.

For more information about ur mobile's beta program, visit


ur mobile is an innovative software and services company focused on helping organizations of all sizes build compelling, attractive and feature-rich web sites optimized for mobile device viewing. The MobBuilder platform allows any non-technical person to create, design and publish a mobile website through a simple user-friendly drag and drop interface. MobBuilder is also equipped with a content management system that enables easy and convenient site content updating. MobBuilder is available as a hosted service. Customers' in house or outside marketing or creative team can use MobBuilder. Or, contract ur mobile to design and build customized sites. ur mobile is based in Oklahoma City, OK with development operations in Pretoria, South Africa and Puebla, Mexico. For more information please visit:

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