SOURCE: ur mobile

ur mobile

December 01, 2010 07:30 ET

ur mobile Brings Susan G. Komen for the Cure® to the Mobile Age

Feature-Rich Mobile-Optimized Web Site Demonstrates Power of mobbuilder Site Building Platform and ur mobile Skill Set

OKLAHOMA CITY, OK--(Marketwire - December 1, 2010) - ur mobile, an innovative software company focused on mobile web site solutions, announced that it has built the mobile web site for Susan G. Komen for the Cure®, the world's largest breast cancer advocacy organization dedicated to finding the cures for and helping those afflicted with the disease.

The site was built using ur mobile's proprietary mobile web site building software mobbuilder. mobbuilder enables any person to build a feature-rich mobile-optimized web site without the need for HTML or programming knowledge. The software has drag-and-drop editing capabilities, content management tools, editorial controls and an array of features for integrating functionality, video and social media.

mobbuilder is available as a service on a monthly subscription basis or organizations can choose to hand over the entire site design, building and management process to ur mobile. Susan G. Komen for the Cure chose to outsource the entire process to ur mobile, leveraging its design knowledge, usability expertise and technology toolset.

"ur mobile is extremely proud to be working with an organization dedicated to such a worthwhile cause," stated Aaron Sandoval, Vice President of Creative and User Experience for ur mobile. "We hope an optimized mobile web site spreads the organization's message and brings generous new donors. Medical technology will find the cures for cancer one day, but Internet technology will raise the awareness that can help make that happen."

The Susan G. Komen for the Cure mobile site (m.komen.org) is rich in content and functionality. The challenge for ur mobile was to condense everything into a mobile setting without diminishing the user experience and reducing the availability of content. ur mobile also made sure that interactive functionality was maintained.

"When someone in the world dies of breast cancer every 69 seconds, it's important that those facing the disease have access to breast health information anytime, anyplace," said David Dawson, vice president, IT-solutions delivery, Susan G. Komen for the Cure. "ur mobile made sure Komen's life-saving breast health and breast cancer information was accessible, while making user interaction extremely easy."

"Mobile Internet usage continues to soar and a good mobile experience is crucial for any organization that relies on its web presence for communication, interaction and business transactions," stated Sandoval.

About ur mobile

ur mobile is an innovative software and services company focused on helping organizations of all sizes build compelling, attractive and feature-rich websites optimized for mobile device viewing. The mobbuilder platform allows any non-technical person to create, design and publish a mobile website through a simple user-friendly drag and drop interface. mobbuilder is also equipped with a content management system that enables easy and convenient site content updating. mobbuilder is available as a hosted service. Customers' in house or outside marketing or creative team can use mobbuilder. Or, contract ur mobile to design and build customized sites. ur mobile is based in Oklahoma City, OK with development operations in Pretoria, South Africa and Puebla, Mexico. For more information please visit: www.urmobile.com.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

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