SOURCE: Urban Airship

Urban Airship

November 12, 2013 09:00 ET

Urban Airship Accelerates Marketers' Efforts to Drive Rich In-App Engagement

Turnkey Solution Optimizes Content for the Speed of Mobile and Eliminates Marketers' Reliance on Technical Resources to Create Rich App Experiences

PORTLAND, OR--(Marketwired - Nov 12, 2013) - Urban Airship, the global leader in Mobile Relationship Management, today detailed new technology and implementation services that significantly accelerate organizations' ability to engage app users with frequent rich content updates. The new cloud platform delivers images to mobile users 38 to 58 percent faster than traditional methods through proprietary, mobile-optimized content delivery techniques. In addition to eliminating the burden on internal infrastructure typically required to serve rich media, Urban Airship reduces the need for marketers to involve technical resources to create and launch rich app experiences. The end result is a more responsive experience and improved battery life for consumers, and faster time to market and speed of campaign execution for marketers.

According to an Akamai study, 40 percent of consumers will abandon a page if it takes more than three seconds to load. Compuware found that users expect mobile apps to load as fast or faster than mobile websites; and, for the latter, a one-second delay has been found to reduce conversions by seven percent and customer satisfaction by 16 percent (Aberdeen Group).

Urban Airship's new cloud platform decreases rich content load time by 38 to 58 percent, which can equate to a one to two second reduction in wait time for consumers depending on payload size. In addition to mobile-optimized content acceleration, the solution includes expert services to work with customers to setup:

  • Customized in-app landing page templates to provide rich branded experiences for push notifications

  • An integrated in-app message center to extend the life of messages and communicate with the full mobile app audience

  • Connections to existing analytics ecosystems (e.g., Google Analytics, Omniture) to optimize business results

  • Campaign strategy planning to ensure best practice approaches for engaging app audiences with rich content

"Our work with the world's largest brands has shown how powerful frequently updated rich content can be in driving greater mobile app engagement, but traditionally it has meant putting up with longer load times and queue delays for technical resources to create, host and add new media assets to apps," said Scott Kveton, CEO and co-founder, Urban Airship. "Our new cloud platform and expert services offers a holistic solution that will usher in richer experiences for mobile users worldwide."

About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management. Its solutions streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, rich app pages, Apple Passbook passes and Google Wallet cards. With billions of messages and tens of thousands of passes delivered each month, Urban Airship's technology sparks exceptional consumer experiences, drives app engagement and increases customer loyalty and lifetime value for leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

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