SOURCE: Urban Airship

Urban Airship

April 24, 2013 09:00 ET

Urban Airship Becomes First Push Messaging Service in Heroku's Add-On Marketplace

One-Click Push Integration Extends Heroku's Capabilities, Making It Easy for App Developers to Add Messaging That Engages and Grows Loyal App Users

PORTLAND, OR--(Marketwired - Apr 24, 2013) - Urban Airship, the global leader in mobile solutions to build relationships with connected consumers, today announced that its services are now available through one-click integration in Heroku's leading cloud Platform-as-a-Service Add-On Marketplace. Developers can easily integrate Urban Airship's leading cross-platform push messaging services within Heroku's familiar environment and engage mobile and web app users with highly targeted push messages directly on their desktop and device home screens -- without the app needing to be open.

Using push messaging effectively doubles user retention rates and nearly quintuples engagement levels, making it a critical functionality for apps. Urban Airship's APIs, client libraries and documentation make it easy to add push messaging to apps developed for Android, BlackBerry, iOS, Windows Phone 8 and Windows 8 -- with the performance, scale and advanced features like location-targeting and analytics that enterprises require.

"A large percent of Heroku's customers are building mobile apps. Urban Airship in our Add-On Marketplace is an important step in offering best-in-class engagement capabilities to help ensure thriving and vibrant apps," said Matt Trifiro, CMO, Heroku. "Urban Airship has also taken a leadership position in push messaging to desktops, which will be of great benefit to Heroku's app developers."

Heroku customers can get started immediately using the Urban Airship Add-On for Heroku. Developers who are new to Heroku can create an account here.

"We're thrilled to be the first push messaging service included in Heroku's Add-On Marketplace," said Christopher Dean, chief revenue officer, Urban Airship. "We anticipate that Heroku's broad base of developers will help create the next wave of innovative experiences delivered to all types of users through push messaging."

About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management solutions that streamline delivering highly targeted, cross-platform mobile push messages and Apple Passbook passes. Billions of push messages and tens of thousands of passes are delivered each month, sparking exceptional consumer experiences, driving app engagement and increasing customer loyalty and lifetime value for leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros. The company's solutions manage the end-to-end process of high-performance push messaging, location-targeted messaging and Passbook pass management. For more information, visit and follow us on Twitter @urbanairship.

About Heroku
Heroku, a company, has enabled hundreds of thousands of developers to build and run more than two million applications -- all entirely in the cloud, without the need to purchase or maintain any servers or software. With support for the most popular languages, an enterprise class database service and an add-on ecosystem featuring the most innovative development tools, Heroku provides start-ups, IT organizations and agencies with a faster and more effective way to create and deploy apps. For more information, please visit and follow the company on Twitter at @heroku.

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