PORTLAND, OR--(Marketwire - Feb 19, 2013) - Urban Airship, the global leader in mobile push messaging that builds relationships with connected consumers, today announced that its co-founder and CEO Scott Kveton was named to the Global Executive Committee of the Mobile Marketing Association's board of directors, and that CMO Brent Hieggelke was appointed to MMA's North America board. These appointments follow Urban Airship's active involvement in the association's education and standards-setting initiatives advancing the state of mobile marketing.
"The MMA board of directors plays a pivotal role in setting the agenda for the industry and shaping the future for mobile marketing," said Greg Stuart, president and global CEO of the Mobile Marketing Association. "Urban Airship has focused on defining best practices for marketing's newest communications channel -- push messaging -- and the experience they bring in helping brands engage consumers will be a tremendous asset in the organization's mission to make mobile an indispensable part of the modern marketing mix."
"The rapid adoption of smartphones combined with the personal and utility-based value they provide to consumers, necessitates a seismic shift in marketing to move from interruption to invitation," said Scott Kveton, co-founder and CEO, Urban Airship. "I'm honored to join the incredible team of experts on the Mobile Marketing Association board to help evolve the industry."
Urban Airship enables the world's largest retailers, cherished brands and disruptive startups to deliver exceptional service and delightful experiences to consumers through customer- and location-targeted push messages and Apple® Passbook® passes. Its seminal best practices resource -- The Pocket Guide to Good Push -- clarifies the new rules of mobile engagement for companies using its platform to send messages to more than 1 billion active app installs.
About Urban Airship
Urban Airship enables brands to build relationships with their always-connected customers through services that streamline delivering highly targeted, cross-platform mobile push messages and Apple Passbook passes. Billions of push messages and tens of thousands of passes are delivered each month, sparking exceptional consumer experiences, driving app engagement and increasing customer loyalty and lifetime value for leading brands such as CBS Interactive, ESPN, Groupon, shopkick, Walgreens, Warner Bros. and Waze. The company's solutions handle the end-to-end process of high-performance push messaging, location-targeted messaging and Passbook pass management. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.