SOURCE: Urban Airship

Urban Airship

November 18, 2015 05:45 ET

Urban Airship Unveils New Mobile Audience Intelligence Solution, Urban Airship Insight

Company Now Offers Industry's First Set of Solutions for Mobile Marketers to Access, Analyze and Act on User-Level Engagement Data Across All Channels

LONDON, UNITED KINGDOM and PORTLAND, OR--(Marketwired - November 18, 2015) - Today at Apps World, Urban Airship, the leading mobile engagement platform, announced Urban Airship Insight -- an innovative mobile audience intelligence solution that allows mobile marketers to go beyond "what" happened and understand "why," and then act immediately. For the first time, marketers can combine and pivot any mobile engagement data point to uncover precise audience insights and instantly export user-level details to drive 1:1 action. Urban Airship Insight offers powerful, easy-to-use ad hoc data querying to answer questions like: which audiences are driving app performance, which users are most likely to respond to future engagement campaigns, and which campaigns or content are leading to app deletions or inactivity.

With today's announcement, Urban Airship now has two data solutions to help mobile teams close the insight-to-action gap and fuel user-centric actions across any business system either in minutes or in real-time. Urban Airship Connect, announced in September and generally available today, provides the first real-time data stream that instantly connects users' mobile signals of intent to any other business system for automated, real-time action. Urban Airship Insight provides an easy-to-use reporting and data discovery solution to identify the audiences and programs most likely to drive the next phase of growth with instant export to fuel user-targeted actions in any system.

"We are changing the game in how companies of all sizes and levels of sophistication can extract massive value from mobile data by immediately putting it into action for more targeted, responsive and successful user experiences," said Brett Caine, president and CEO, Urban Airship. "We believe the new capabilities afforded by Connect and Insight will take customer results to an entirely new level of engagement and ROI, with the potential to go even higher than the ROI our customers can experience with our engagement platform alone, as recently calculated by an independent third-party at 878 percent."

Other core features of Urban Airship Insight include:

  • Audience engagement dashboards with industry-specific benchmarks to quickly understand performance and audience engagement in relation to peers
  • Conversion funnel reporting and cohort analytics to continually optimize app user flows, engagement strategies and campaigns that are advancing revenue goals and audience growth
  • RFM (Recency, Frequency, Monetary Value) analysis combined with behavioral attributes to determine which users are most likely to complete to certain actions, like buying a particular product

"We spend a lot of time at Breaking News thinking about the speed and relevancy of news in the mobile age, which are values Urban Airship helps us deliver," said Cory Bergman, co-founder and GM, Breaking News (an NBC company). "Its newest solution, Urban Airship Insight, will help us understand our audience even better, enriching user profiles and guiding editorial desk decisions to ensure people get the content that resonates with them most."

"We have been working closely to marry Amplitude's behavioral data with Urban Airship Connect's real-time, user-centric mobile data stream to deliver an unprecedented level of detail on app user behavior," said Spenser Skates, CEO, Amplitude. "Urban Airship opening access to user-level engagement data will provide Amplitude more opportunities to extend businesses' mobile understanding and accelerate their results."

Urban Airship Connect Gets More Connected

Since the recent announcement of Urban Airship Connect, its open omnichannel partner ecosystem with connections to more than 50 business systems has grown to now also include Adsquare, Indicative, Snowplow and Unacast. In addition, Urban Airship's pre-built connectors for Google Analytics, Adobe Analytics, Amazon Simple Storage Service (Amazon S3), Amazon Simple Queue Service (Amazon SQS) and Amazon Kinesis are ready and available for use. Businesses can take advantage of these connectors to power automated real-time action and customer profile enrichment across more systems, as well as perform custom system integrations with an easy-to-use streaming API and server libraries.

"As the world's leading classifieds platform with more than 200 million active users in more than 40 countries and over 50 languages, real-time user-centric insight is critically important in order to ensure we respond relevantly and responsively," said Dobo Radichkov, Director of Customer Lifecycle Management, OLX. "In addition to automating actions in other systems, our data science team is using Urban Airship Connect to optimise messaging effectiveness via real-time tracking of individual-level response data from more than 1,000 automated and personalised push notification campaigns across our markets."

Availability

Urban Airship Insight is available in limited beta now and will be generally available by Q1. For more information, visit https://www.urbanairship.com/products/insight or join December 9 webinars at 7 a.m. and 10 a.m. Pacific. Urban Airship Connect is generally available today. For more information, visit https://www.urbanairship.com/products/connect.

About Urban Airship

Urban Airship is leading the movement of mobile innovators, helping them build high-value relationships through mobile apps and mobile wallets. Its mobile engagement and insight products mobilize all aspects of a business, powering exceptional mobile and omnichannel customer experiences. Studies have found that Urban Airship's engagement solutions can drive an 878 percent return on investment for customers and overcome APPathy by increasing app user engagement 4X and doubling retention. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and their business. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

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