SOURCE: Urban Airship

Urban Airship

October 04, 2012 09:00 ET

Urban Airship Wins Global Enabling Technology Company of the Year From the Mobile Marketing Association

The Smarties Award Recognizes Urban Airship's Industry Thought Leadership and Role in Powering Successful Mobile Marketing Strategies

PORTLAND, OR--(Marketwire - Oct 4, 2012) - Urban Airship, the leading provider of high-performance push messaging to mobile devices, was honored as the Global Enabling Technology Company of the Year at last night's Mobile Marketing Association's (MMA) Smarties Global Awards Gala, capping off SM2, the only official mobile event during Advertising Week. "Saturday Night Live" legend Colin Quinn bestowed the award, recognizing the tremendous success Urban Airship's customers have achieved through its push messaging service and the role the company has played in educating the industry about best practices with its Good Push initiative. Judged by an independent global panel of senior brand marketers and advertising agency executives, The Smarties™ recognize the commitment and accomplishments of the world's leading companies and individuals in the burgeoning mobile marketing industry.

As the most globally deployed service for push messaging, Urban Airship enables mobile apps to deliver exceptional customer service experiences to better engage and monetize mobile audiences. Data analysis has shown that effective push messaging can quadruple app engagement, double user retention and drive double-digit sales increases. This award comes within days of the company's unveiling of its new Location Messaging Service, which enables marketers to use everything they know about app users -- in-app behaviors and interests, user-controlled preferences and user location profiles, including current location and location history -- to attain new levels of precision in mobile messaging.

"We are extremely pleased with the MMA's recognition of our stewardship of marketing's newest communication channel," said Scott Kveton, co-founder and CEO, Urban Airship. "Unlike other media, mobile is inherently personal and never more than an arm's length away. Brands must take a different approach to marketing, putting the consumer first, and we are thrilled to be recognized for our leadership and technology that helps them succeed."

"There is no better way to get closer to your consumers than mobile," said Greg Stuart, global CEO, MMA. "Urban Airship has taken a leadership role in helping brands drive greater mobile engagement and ROI, and we are pleased to recognize its efforts."

About Urban Airship
Urban Airship is the most globally deployed push messaging service, delivering billions of messages per month with unparalleled speed and scale for leading brands such as CBS Interactive, ESPN, Groupon, shopkick, Viddy, Walgreens and Warner Bros. Urban Airship enables these brands and 65,000 other customers to engage consumers directly on their mobile device home screens with precision-targeted mobile messaging. Complete mobile engagement suites offer easy and effective end-to-end management of the push messaging process from customer and location targeting, to automation and delivery, including message composition, rich landing page creation and analytics to optimize effectiveness. Its investors include Founder's Co-op, Foundry Group, Intel Capital, salesforce.com, True Ventures and Verizon. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

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