December 18, 2013 06:30 ET

Urban Fashion Icon PINCH NYC Expands 2014 Collection

NEW YORK, NY--(Marketwired - December 18, 2013) - PINCH NYC, a high end urban fashion line, announces additions to its collection for 2014. Launched in 2013, founder Jason Pinchoff was inspired to create a luxury lifestyle brand that combines custom designs with Hip Hop culture for a "Look Good. Do Good" attitude.

While PINCH NYC prides itself as a contender amongst other urban fashion lines such as Jay Z's Shawn Corey Carter line (BNY SCC) at Barneys, what makes PINCH NYC unique is that proceeds of all sales benefit The Waiting Room Project. Most individuals have had the unfortunate experience of a loved one being affected with Cancer. The Waiting Room Project works with interior designers and hospitals around the country to transform the waiting rooms from a stark, sterile environment to a more comfortable, living room setting for family members and children to feel "at home."

This month, PINCH NYC announced the relaunch of their mobile-friendly website as well as a limited edition knit "beanie" cap for the winter season. In addition, Mr. Pinchoff announced that for the month of December he doubled the percentage of proceeds to the foundation from 10% to 20%. He states, "I wanted people to feel that they were not just incorporating a unique gift idea for their Holiday Shopping, but be inspired that they were giving more back to those in need this season."

PINCH NYC's 2014 collection will introduce a fedora, a men's cologne, ties, shirts and bags. Currently, the brand offers Trucker and Pro Shape snapback style hats in a variety of colors that range from $65.00 to $85.00, with the limited edition knit cap priced at $60.00. Also PINCH NYC has a LTD Edition PINCH Breast Cancer Athlete Hat where 100% of the proceeds go to The Waiting Room Project. PINCH NYC 2013 collections are currently available for purchase on the company's website and in specialty boutiques in the Tri-State area.

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