SOURCE: Urban Pace

Urban Pace

May 27, 2011 14:52 ET

Urban Pace's Lynn Hackney Keynote Speaker at DCBIA Annual State of the Housing Market Event

WASHINGTON, DC--(Marketwire - May 27, 2011) - Urban Pace, a new home sales and marketing company for urban developers in Washington, DC, is pleased to announce Lynn Hackney's participation as a keynote speaker at the District of Columbia Building Industry Association's Annual State of the Housing Market event which took place Thursday, May 26, 2011 at the National Press Club in Washington, DC.

Lynn Hackney, Owner and President of Urban Pace, represented the company and addressed sales market conditions and trends for condominium, townhouse and single-family homes in the District of Columbia residential real estate environment. Ms. Hackney's presentation also touched on her insights as to the positive relationship between effective sales and marketing approaches and home sales results in a challenging economy. Highlights from the presentation included:

Key Factors for Successful Urban Condo Developments

  • Focus on the female buyer
  • Fewer amenities and lower condo fees
  • Abundant outdoor space
  • Public and alternative transportation options
  • Targeted marketing
  • Creativity in financing

Urban Condo Sales Forecast

  • Prices will continue to go up
  • Smaller buildings are here to stay
  • Female buyers are now the urban buyers
  • Apartments back to condos
  • Shopper looking for quality and value

Ms. Hackney has more than 20 years' experience in the residential real estate industry having piloted the strategic marketing and sales process for more the $1.2B in real estate assets.

For more information or interview opportunities, please contact Urban Pace at 202.296.1203 or visit www.urbanpace.com. Follow Urban Pace on Facebook and Twitter.

About Urban Pace:

Urban Pace, LLC is a privately owned company that has been in the business of selling and marketing urban real estate for more than 10 years. The Urban Pace portfolio of properties exceeds 2.2M square feet of urban condominiums and townhomes in the greater Washington, DC market area. For more information please visit www.urbanpace.com or call (202) 296-1203. Follow Urban Pace on Facebook, Twitter and Flickr.

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