SOURCE: Urbery Inc.

November 09, 2015 12:00 ET

Urbery, a Two-Hour Grocery and Alcohol Delivery Service, Launches App in Toronto; Makes Personal Shoppers Available to Anyone

TORONTO, ON--(Marketwired - November 09, 2015) -

  • Quick delivery of the freshest groceries -- with real-time order location tracking
  • Choose items from your favourite grocery and alcohol stores
  • iOS App available to download now at the App Store

With a few simple taps of Urbery's new iOS app, busy Torontonians can have the freshest groceries and any of their favourite alcoholic beverages delivered directly to their doorstep in under two hours. Urbery, a disruptive grocery and alcohol delivery platform, leverages the power of crowdsourcing to harness a fleet of vetted and highly trained personal shoppers, or Grocery Gurus, to pick out only the freshest groceries and deliver orders quickly. With the new app, available now at the App Store, customers can choose from over 5,000 of their favourite grocery and alcohol items -- delivered from their choice of grocery and liquor stores. Urbery (the name derived from combining urban and grocery) delivers in downtown and midtown Toronto. Delivery is free for grocery orders over $64.99, while a small fee of $10.00 applies for orders containing alcohol. Service will expand to several Canadian and US cities by 2016.

"We offer our customer a freeing experience by offering the gift of time, super convenience and extremely personalized service. So many people are overwhelmed juggling the demands of day-to-day life. We believe in giving people more time for what matters by letting them outsource their grocery and alcohol shopping to us so they can relax with their friends, their kids, or their loved ones doing something they really enjoy," says Mudit Rawat, CEO and founder, Urbery. "We're dedicated to providing the most personalized and trusted grocery and alcohol delivery service available, making the experience of a personal shopper accessible to everyone."

Anyone from busy professionals to young parents can unburden themselves of grocery shopping by instantly ordering groceries and alcohol through or via the iOS Urbery app. Customers can choose from the items listed or make special requests (i.e. if an item is not listed or if they have a specific brand preference). They can also specify the grocery store they would like their personal shopper to shop from. Customers then choose the time-slot they want the groceries delivered, with delivery as fast as under two hours. There is also the option to schedule deliveries for the future based on individuals needs.

Once an order is received, a welcome text message introduces you to your vetted Grocery Guru, i.e. your own personal shopper an hour before delivery. The at-your-service Grocery Guru texts you as they shop if needed, checking on any special requests and ensuring you get exactly what you want. For example, whether you prefer a ripe or unripe avocado. You can track the location of your Grocery Guru in real time via special link texted to you. In addition, you will have your Guru's picture, what kind of car they drive, and a way to contact them.

Grocery Gurus go through a rigorous application process and the most thorough background check available before joining the Urbery fleet. Once hired, a special team trains each Guru on the art of picking freshest groceries available. People who are looking for extra income, want a flexible work schedule, and love grocery shopping can apply to join Urbery's fleet of Grocery Gurus at

CEO and founder Mudit Rawat created Urbery a few years after working in the grocery retail sector in Canada. Growing up in India, he had most of his groceries delivered. Arriving in Canada in the middle of winter and having to schlep through a snowstorm to pick up his groceries inspired him to create Urbery so he never had to do that again -- and now you don't have to either.

Urbery is a disruptive start-up that leverage the power of crowd sourcing to deliver the freshest groceries quickly. Since their soft launch in spring 2015, Urbery has experienced 41% month-over-month revenue growth. Average order size has increased by 35% with the typical order in the $120 range. Average customer rating is 4.9 out of 5. Customer repeat rate is over 70%.

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Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite grocery store to their doorstep in two hours. Urbery has over 5,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery's operations are Grocery Gurus, a fleet of crowd-sourced personal grocery shoppers, who shop for each customer's order and deliver it to their doorstep.

Contact Information

  • For more information, please contact:
    Name: Mudit Rawat