May 05, 2009 10:00 ET

urFooz Provides Fans With NBA Virtual Merchandise

EL SEGUNDO, CA--(Marketwire - May 5, 2009) - urFooz, the world's first portable profile and virtual goods platform to be integrated into PCs, plasmas and mobile phones, today announced a multiyear agreement with the National Basketball Association (NBA) to provide fans with a wide range of NBA-branded virtual merchandise to utilize on various social networks.

urFooz allows fans to create an avatar and portable profile that contains music, photos, feeds, and videos. The service lets fans syndicate their profile on the most popular social networking services and Web destinations using a single account.

Fans can select NBA virtual merchandise including: jerseys, hats, hoodies and more, now available at for their avatar and portable profile. Once fans deck their Fooz Avatars with their favorite NBA merchandise they can share them across all of their preferred social networks.

"We're excited to be working with the NBA providing millions of fans access to their favorite team's merchandise and share them in many online communities and services including Facebook, Twitter, iGoogle, and MySpace," said Jim Mitchell, CEO of FUHU, Inc. "urFooz is dedicated to offering a world-class platform for virtual items for fans to personalize and consolidate their online lives."

"The NBA-branded virtual merchandise offered through provides fans with yet another way to show their NBA team & player affinities by personalizing their digital profile across multiple social networking platforms," said Attila Gazdag, Senior Vice President of Global Media Distribution for the NBA.

About FUHU, maker of

FUHU, maker of urFooz, was founded in 2008 by Robb Fujioka and John Hui to create a suite of solutions that help people manage, access and share their digital life anywhere, anytime. Their combined experiences in Internet solutions (Web-metrics, Search Engine Optimization and Marketing) and PC manufacturing (eMachines, Packard Bell Computers) allow them to deliver a truly unique set of web solutions and services that you'll find every time you power up your favorite device.

urFooz, one of FUHU's flagship properties, lets you create a portable ID that allows you to take your social profile and content (music, videos, links, feeds, apps) to your favorite destinations and devices. Embedded into millions of devices (PCs, mobile phones, and Plasmas), urFooz's avatar-based widget acts as a portable hub for a user's online life. Create your own Fooz at

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