Phoenix Interactive Design, Inc.

Phoenix Interactive Design, Inc.

August 18, 2005 08:01 ET

U.S. Bank's Prodigy ATM Powered by Phoenix's VISTAatm Continues to Gain Momentum; Cincinnati, Phoenix, Minneapolis-St. Paul and Portland Are the 'Launching Pads' for Further Rollout

MINNEAPOLIS, Minn. and LONDON, Ontario--(CCNMatthews - Aug 18, 2005) -

U.S. Bank and Phoenix Interactive Design are pleased to announce that Prodigy ATM (powered by Phoenix's VISTAatm) has celebrated successful deployment and garnered favorable customer and employee feedback in the Cincinnati, Phoenix, Minneapolis-St. Paul and Portland marketplaces - setting the stage for further rollout.

U.S. Bank has chosen VISTAatm by Phoenix for its ATM network software replacement project for the bank's network of ATMs. In addition to moving to a Microsoft Windows operating platform, U.S. Bank has introduced several new features including audio-assisted ATM user experiences via 'text-to-speech' technology and the ability for all U.S. Bank customers to customize and save their personal "fast cash" preferences. VISTAatm has also enabled U.S. Bank ATMs to offer customers true one-to-one messaging and marketing capabilities.

"U.S. Bank is a leading financial institution in the United States and is recognized by its customers and competitors for delivering a superior retail banking experience," said Scott Anderson, director of Business Development & Client Services for Phoenix Interactive Design. "VISTAatm compliments the bank's leadership in delivering a customer-centric experience at the ATM channel. U.S. Bank has chosen VISTAatm to transform the ATM experience for its customers and we are proud to add U.S. Bank to the growing list of leading financial institutions from around the world who continue to look to Phoenix to assist them in opening up capabilities of their ATMs and take back control of this critical customer channel."

"Our new generation of ATMs integrate customization and information delivery with ATM transactions," said Patty Henneke, vice president of ATM Banking at U.S. Bank. "Customers will have access to targeted offers, customized personal 'fast cash' preferences, and more. These ATMs provide a faster, easier to use, and more personal experience."

About U.S. Bank

U.S. Bancorp (NYSE: USB), with $204 billion in assets, is the 6th largest financial holding company in the United States. The company operates 2,383 banking offices and 4,877 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the Web at

About Phoenix Interactive Design, Inc.

London, Ontario-based Phoenix Interactive Design, Inc. provides a Windows™-based multi-vendor ATM operating software to the financial services industry that, because it successfully interfaces with the major ATM hardware manufacturers, maximizes profitability in self-service channels by providing financial institutions with software independence. Phoenix's software provides its customers with the ability to separate purchasing decisions, allowing for greater negotiating power at the vendor level.

For more information about Phoenix, visit the company's Web site at

Contact Information

  • For Phoenix Interactive, Minneapolis
    Joy Harper, 678-781-7203
    Mr. William Mills, 678-781-7213