SOURCE: Bark Group Inc.

Bark Group Inc.

September 22, 2010 08:00 ET

U.S. Company, Bark Group Inc., Announces the Appointment of Niclas Froberg as New CEO

NEW YORK, NY--(Marketwire - September 22, 2010) -  Bark Group Inc. (OTCBB: BKPG), an innovative integrated U.S. advertising and performance based marketing company, announced today that the Board of Directors has named Niclas Fröberg (CEO Bark Stockholm) as CEO for U.S. Company, Bark Group Inc. Mr. Fröberg accepted the offer as of September 14th, 2010; Mr. Hageskov simultaneously resigned from his position as Chief Executive Officer.

Mr. Hageskov, who will continue as a member of the Board of Directors, has been instrumental over the years in the development of the company's strategy and early implementation. Mr. Hageskov stated, "I'm confident Bark Group's future and long-term shareholder value will thrive under Niclas' leadership. Niclas has proven excellence in terms of skills and experience within our industry. Niclas Fröberg has, among other accomplishments, a track record as CEO of the Nordic sector of the international media network, Mindshare, and of course, Bark Stockholm -- a position in which he has shown tremendous results in building revenue and profits."

Mr. Fröberg added, "I'm very excited to accept this offer to lead Bark Group Inc. into the future with the vision that the Management and the Board of Directors have for the Company. We find that our business model and timing is right for today's market and we see great potential for the company."

About Bark Group Inc.
Bark Group Inc. is an award-winning, multi-national European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the best and most profitable communication companies in Europe within few years.

Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements; projected events in this press release may not occur due to unforeseen circumstances, various factors, and other risks identified in a company's annual report on Form 10-K and other filings made by such company.

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Contact Information

    Stanley Wunderlich
    Consulting For Strategic Growth 1, Ltd.
    880 Third Ave, 6th Floor
    New York NY 10022
    Telephone: (800) 625-2236 ext. 7770
    Fax: (646) 205-7771
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