SOURCE: Inhance Technology

Inhance Technology

June 17, 2014 08:00 ET

US Consumers More Worried About Being Mugged for Their Mobile Devices Than UK Counterparts -- Inhance Technology Research

Three Quarters Value Content on the Device as Much as Smartphone or Tablet Itself

BOSTON, MA--(Marketwired - Jun 17, 2014) - Over a quarter of US consumers surveyed are more worried about being mugged for their smartphone or tablet than they were 12 months ago according to new research from Inhance Technology, the global leader in device protection programs for the wireless retail, insurance and loyalty industries. The study found that US consumers (27%) are more fearful of being mugged for their device than those in the UK (21%). The full survey may be accessed at: http://www.inhancetechnology.com/news-events/research-mobile-device-lost-theft-study-2014/

And despite the cost of today's sophisticated smartphones and tablets, three quarters of US consumers believe that the content on their mobile device is as valuable as the phone or tablet itself. US females (77%) in particular value their content more than males (72%).

"The findings have serious implications for mobile retailers, carriers and insurance companies in terms of their warranty and insurance programs," commented Paul Prendergast, CEO, Inhance Technology. "Today's smart consumer wants a device protection policy that will not only replace the device if lost, stolen or damaged but protect the sensitive and valuable data contained in smartphones and tablets."

The Inhance Technology research, which was conducted by iReach Insights, found that over half (52%) of US consumers are more likely to buy mobile device insurance if it includes an app to protect content. And almost a quarter (24%) are much more likely to buy insurance if it includes this option. 62% of young adults (18-34) are most likely to buy mobile device insurance if it includes a security app.

Inhance Technology (www.inhancetechnology.com), which operates its North American headquarters in Cambridge, MA, provides next generation mobile device protection programs to wireless retailers, carriers and insurance providers.

Inhance has over 70 patent applications filed in major markets with two already granted in the areas of device security and tracking, with a number of others due to be granted in the short-term.

Research methodology
Research was conducted on behalf of Inhance Technology as part of the iReach Consumer Omnibus Survey in March 2014 using CINT Nationwide US Panel.
Sample Size=1,000 respondents. 1,000 UK consumers also surveyed.

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