SOURCE: Freedonia Group, Inc.

August 27, 2007 11:18 ET

U.S. Decorative Laminates Demand to Reach 16.6 Billion Square Feet in 2011

CLEVELAND, OH--(Marketwire - August 27, 2007) - Sales of decorative laminates in the U.S. are forecast to increase 3.8 percent per year to 16.6 billion square feet in 2011, valued at $8.2 billion. Gains will be sparked by increased demand from the flooring industry, where the market for laminate flooring is projected to advance 9.6 percent per annum to 1.5 billion square feet in 2011. Increases in demand will continue to be supported by laminate flooring's low cost, ease of installation and low maintenance requirements. Other gains for decorative laminates will be driven by strong activity in nonresidential construction, which will benefit demand for laminate store fixtures and wall panels. These and other trends, including market share and company profiles, are presented in "Decorative Laminates," a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Cabinets will use 4.4 billion square feet of decorative laminates in 2011, despite below-average growth. Homeowners' desires to renovate their kitchens and bathrooms will remain the primary growth driver for the market, as consumers will continue to use laminates due to their ease of maintenance and low cost. Demand for laminate cabinets will occur at the expense of other materials, such as softwood plywood. Further advances will be restrained as new residential construction slows from the 2006 level, limiting installations of cabinets in new housing.

Laminates made from low-pressure overlays, including low-basis weight papers, saturated papers, decorative foils and vinyl films, are forecast to comprise 81 percent of decorative laminate sales volume in 2011. Demand will be driven by increased use of saturated papers in the high-growth flooring market and improving printing technologies that create laminates with more realistic woodgrain and other patterns.

High-pressure laminates are expected to post above-average growth through 2011. These laminates will continue to be desired because of their durability and resistance to impacts and marring. High-pressure laminates will be used in the production of flooring, countertops, fixtures and other items with horizontal surfaces. However, some low-pressure laminates, such as decorative foils and saturated papers, will be increasingly competitive with high-pressure laminates in a growing number of applications.

Contact Information