September 13, 2010 10:17 ET

US Demand for Lawn & Garden Consumables to Increase 3.4% Annually Through 2014

ROCKVILLE, MD--(Marketwire - September 13, 2010) - has announced the addition of Freedonia Group Inc's new report "Lawn & Garden Consumables" to their collection of House & Home market reports. For more information, visit

Per the report, US demand for packaged lawn and garden consumables, which include fertilizers, pesticides, growing media, seeds, mulch, and other related products, is forecast to increase 3.4 percent per year to $9.2 billion in 2014. The weak economy and food safety concerns have created a renewed interest in home gardening, a trend that will likely continue going forward, promoted by the introduction of new, easier to use gardening products. A rebound in the housing market will provide opportunities, being that newly built homes require landscaping.

Favorable demographic trends include the ongoing graying of the baby boom generation, which is primed for the peak gardening years; and residences in more affluent areas with larger yards, which will boost demand for products used in landscaping and gardening applications, states the report. At the same time, because of a renewed emphasis on family, the US population is electing to spend more time and energy in and around their homes, as well as the homes of family members and friends -- often in outdoor living spaces such as patios and decks, designed to utilize all potential living space. A well manicured lawn or garden complements the outdoor living space design.

Freedonia anticipates best opportunities for new products that offer convenience and good performance while also meeting health and safety standards. Growth will be led by fertilizers and growing media, both of which will post above average gains over the forecast period. These two segments are benefiting from the expanding consumer trend favoring value-added products such as fast-acting and easy-to-use fertilizers, and premium soils.

According to the report, across all product segments, organic formulations will experience more favorable increases over conventional formulations. Sales of organics will be spurred by substantial product improvements, a rising number of products, lower prices and more effective marketing, particularly as more leading lawn and garden consumable suppliers enter the market.

For more information, visit

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