SOURCE: US Highland Inc.

August 31, 2010 08:00 ET

US Highland Enters Into Discussions for Technology Licensure

TULSA, OK--(Marketwire - August 31, 2010) - US Highland (OTCBB: UHLN) announced today that management has entered a definitive agreement with a nationally distributed USA boat manufacturer for the licensure of Highland motor technology and for the manufacture of engines by US Highland. Discussions involve a potential multi-year agreement that would extend US Highland's industry and product diversification. The anticipated contracts could boost US Highland's revenue stream exponentially over the next three years.

Chief Executive Officer Steven Moel states, "A central element to our business model is to leverage our core technology and brand into as many market segments as possible thereby increasing brand recognition and value. We believe that our proven motor platform has a broader market appeal than only the motorcycle and quad arena. In expanding our reach into other markets, we consider marine applications of our technology are a natural fit, especially when you consider our Swedish/Viking roots. Pursuant to our licensing practice and ongoing business development, we have entered into discussions with a national aluminum boat manufacturer. We expect to conclude our discussions and negotiate a license agreement with our potential partner within the next sixty days. The contemplated license will be for our engines which will be offered in their product line. Our licensee is well positioned within a market in which sales exceeded $400 million in 2009, and which supports a large aftermarket that includes retrofits and outboard upgrades. Our intention is to offer companies who have need and appetite for stronger performance in their product line to fill those needs with a new innovative and dynamic resource at highly competitive prices."

US Highland, Inc. is a US based designer and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles. Highland's remarkably light, robust and powerful engine platform has drawn the attention of several significant global brands. Patented unique engine and fuel system designs are part of the growing suite of Highland IP being created through the R & D efforts of the company.

For additional information concerning US Highland Inc. visit www.ushighland.com.

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.

Contact Information

  • For Investor Relations contact:
    Ron Brewer
    Southbridge Advisory Group
    (918) 599-9251