SOURCE: US Highland, Inc.

September 29, 2015 23:30 ET

US Highland Expands Corporate Structure With New Subsidiaries and Business Partners

DALLAS, TX--(Marketwired - Sep 29, 2015) - US Highland, Inc. (OTC PINK: UHLN) ("US Highland" or the "Company") is pleased to announce that it has formed two new wholly-owned subsidiaries. The development of the two subsidiaries, USH Distribution Corp. and Powersports Brands Alliance, Inc., is expected to play an important role in the Company's new strategy to diversify its operations by engaging in new business lines to assist emerging brands launch products in the U.S. marketplace.

"Redefining US Highland's business model and structuring its operations has enabled us to pursue investments in new acquisitions, joint ventures, and strategic partnerships that take full advantage of management's ability to build brands and sell, market, and distribute products," commented Josh Whitaker, CEO of US Highland. "The successful launch of USH Distribution with new partners, M&M Sourcing and Rhino Workwear, is clearly an important milestone in the evolution of our growing company. I look forward to being in a position to announce more of our achievements and additional information about our growth strategy over the next several weeks."

The Company's new business structure consists of the following divisions:

1. Distribution - USH Distribution Corp. ("USH"), a wholly-owned subsidiary of the Company, will provide sales, marketing, and distribution services to primarily international and domestic companies seeking sales of their products in the U.S. Specifically, USH is expected to provide its customers with third party logistics, sales/marketing, product strategy, and product development. Recently, USH entered into a Consignment Agreement with Rhino Workwear USA, Ltd., a workwear apparel and accessories design, manufacturing, marketing, and distribution company.

2. Powersports - Powersports Brands Alliance, Inc. ("PBA"), another wholly-owned subsidiary of US Highland, is expected to acquire brands in the powersports industry with the intended goal of being a business that sells powersports products, including, but not limited to, powersports parts and powersports accessories such as helmets, gloves and gear, etc. PBA is currently exploring several potential transactions in this million billion dollar sector.

3. Apparel Sourcing - Through USH, US Highland now holds a 40% minority equity stake in a new joint venture, Lahva, Inc. The Lahva joint venture was formed with a Malaysian company, M&M Sourcing, to provide apparel sourcing and supply chain management services to U.S. apparel companies and retailers for international sourcing and production of apparel items. Specifically, Lahva's goal is to provide clients with end-to-end sourcing services, managing the entire apparel supply chain from design concept to consumer point of purchase. 

4. Recreational Powersports OEM - The Company's initial primary business was as a recreational powersports Original Equipment Manufacturer ("OEM"), developing motorcycles, quads, single cylinder engines, and vtwin engines under its own brand and for other OEMs. US Highland intends to continue to pursue this line of business, currently in the research and development stage. The Company's goal is to adopt a new Powersports OEM business plan, with a focus on marketing and licensing its intellectual property, rather than manufacturing.

About U.S. Highland, Inc.

US Highland, Inc. (UHLN) is a diversified product development, sales, marketing company. US Highland leverages its core management expertise and experience to work with emerging brands, products, and concepts to launch into the US marketplace. US Highland's services include third party logistics, sales/marketing, product strategy and product development.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

The foregoing contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. We intend for these forward-looking statements to be covered by the safe harbor provisions of the federal securities laws relating to forward-looking statements. These forward-looking statements include statements relating to, or representing management's beliefs about, our future transactions, strategies, operations, events and financial results. Such forward-looking statements often contain words such as "will," "anticipate," "believe," "plan," "estimate," "expect," "intend," "is targeting," "may," "should" and other similar words or expressions. Forward-looking statements are made based upon management's current expectations and beliefs and are not guarantees of future performance. Our actual business, financial condition or results of operations may differ materially from those suggested by forward-looking statements as a result of risks and uncertainties which include, among others, those risks and uncertainties described in any of our other filings with the SEC. Certain other factors which may impact our business, financial condition or results of operations or which may cause actual results to differ from such forward-looking statements are discussed or included in our periodic reports filed with the SEC and are available on our website at www.ushighland.com under "Investor Info." You are urged to carefully consider all such factors. We do not undertake or plan to update or revise forward-looking statements to reflect actual results, changes in plans, assumptions, estimates or projections, or other circumstances occurring after the date of this news release, even if such results, changes or circumstances make it clear that any forward-looking information will not be realized. If we make any future public statements or disclosures which modify or impact any of the forward-looking statements contained in or accompanying this news release, such statements or disclosures will be deemed to modify or supersede such statements in this news release.

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