SOURCE: US Highland, Inc.

September 29, 2015 23:30 ET

US Highland Expands Corporate Structure With New Subsidiaries and Business Partners

DALLAS, TX--(Marketwired - Sep 29, 2015) - US Highland, Inc. (OTC PINK: UHLN) ("US Highland" or the "Company") is pleased to announce that it has formed two new wholly-owned subsidiaries. The development of the two subsidiaries, USH Distribution Corp. and Powersports Brands Alliance, Inc., is expected to play an important role in the Company's new strategy to diversify its operations by engaging in new business lines to assist emerging brands launch products in the U.S. marketplace.

"Redefining US Highland's business model and structuring its operations has enabled us to pursue investments in new acquisitions, joint ventures, and strategic partnerships that take full advantage of management's ability to build brands and sell, market, and distribute products," commented Josh Whitaker, CEO of US Highland. "The successful launch of USH Distribution with new partners, M&M Sourcing and Rhino Workwear, is clearly an important milestone in the evolution of our growing company. I look forward to being in a position to announce more of our achievements and additional information about our growth strategy over the next several weeks."

The Company's new business structure consists of the following divisions:

1. Distribution - USH Distribution Corp. ("USH"), a wholly-owned subsidiary of the Company, will provide sales, marketing, and distribution services to primarily international and domestic companies seeking sales of their products in the U.S. Specifically, USH is expected to provide its customers with third party logistics, sales/marketing, product strategy, and product development. Recently, USH entered into a Consignment Agreement with Rhino Workwear USA, Ltd., a workwear apparel and accessories design, manufacturing, marketing, and distribution company.

2. Powersports - Powersports Brands Alliance, Inc. ("PBA"), another wholly-owned subsidiary of US Highland, is expected to acquire brands in the powersports industry with the intended goal of being a business that sells powersports products, including, but not limited to, powersports parts and powersports accessories such as helmets, gloves and gear, etc. PBA is currently exploring several potential transactions in this million billion dollar sector.

3. Apparel Sourcing - Through USH, US Highland now holds a 40% minority equity stake in a new joint venture, Lahva, Inc. The Lahva joint venture was formed with a Malaysian company, M&M Sourcing, to provide apparel sourcing and supply chain management services to U.S. apparel companies and retailers for international sourcing and production of apparel items. Specifically, Lahva's goal is to provide clients with end-to-end sourcing services, managing the entire apparel supply chain from design concept to consumer point of purchase. 

4. Recreational Powersports OEM - The Company's initial primary business was as a recreational powersports Original Equipment Manufacturer ("OEM"), developing motorcycles, quads, single cylinder engines, and vtwin engines under its own brand and for other OEMs. US Highland intends to continue to pursue this line of business, currently in the research and development stage. The Company's goal is to adopt a new Powersports OEM business plan, with a focus on marketing and licensing its intellectual property, rather than manufacturing.

About U.S. Highland, Inc.

US Highland, Inc. (UHLN) is a diversified product development, sales, marketing company. US Highland leverages its core management expertise and experience to work with emerging brands, products, and concepts to launch into the US marketplace. US Highland's services include third party logistics, sales/marketing, product strategy and product development.


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