February 23, 2011 09:08 ET

U.S. Market for Gluten-Free Foods Reached $2.6 Billion in 2010

ROCKVILLE, MD--(Marketwire - February 23, 2011) - has announced the addition of Packaged Facts' new report, "Gluten-Free Foods and Beverages in the U.S., 3rd Edition," to their collection of Food market reports. For more information, visit

"Are you gluten-free?" The term describes more than the sector of the food and beverage industry that has morphed from specialty niche to mainstream sensation in just a few years. "Gluten-free" has become an identity for the tens of millions of Americans who have reduced or eliminated their consumption of wheat, barley, rye, and oats. Indeed, consumer demand has driven the extraordinary surge in the market for gluten-free foods and beverages. Many people are gluten-free out of necessity, because they suffer from celiac disease or a food allergy. But a growing number are gluten-free by choice, as evidence emerges that this diet may treat medical conditions ranging from autism in children to rheumatoid arthritis in adults. Others find that living gluten-free simply makes them feel better. Packaged Facts' own online survey conducted expressly for the report Gluten-free Foods and Beverages in the U.S. reveals the number-one motivation for buying gluten-free food products is that they are considered healthier than their conventional counterparts.

Specialty marketers like Glutino, Pamela's Products, and Kinnikinnick Foods have exploded onto the mainstream scene, and health-oriented companies such as Bob's Red Mill and Amy's Kitchen have demonstrated a commitment to producing reliably gluten-free foods. Due to their growing retail presence, as well as to continual improvements in gluten-free products overall, Packaged Facts estimates the U.S. market for gluten-free foods and beverages at $2.6 billion in 2010, for a compound annual growth rate of 30% over the 2006-2010 period.

Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; more products, and better ones; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market. While growth rates will slow over the next five years, Packaged Facts projects that U.S. sales of gluten-free foods and beverages will exceed $5 billion by 2015.

In "Gluten-free Foods and Beverages in the U.S.," Packaged Facts not only analyzes the U.S. market in detail, but also provides valuable insights and recommendations regarding emerging consumer trends, the products gluten- and allergy-sensitive consumers seek, and how companies can participate in this market on a global scale. No other market research report provides both the comprehensive analysis and extensive data that "Gluten-free Foods and Beverages in the U.S.," offers. Easy-to-read and practical charts, tables, graphs, and illustrations make this report exceptionally user-friendly.

For more information, visit

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