SOURCE: BCI Burke

BCI Burke

April 15, 2009 10:36 ET

U.S. Navy Needs a Playground in Spain, and BCI Burke Rises to the Challenge

FOND DU LAC, WI--(Marketwire - April 15, 2009) - When BCI Burke's marketing team went to Ashburn, Va., for the annual Congress & Exposition of the National Recreation and Park Association, a gentleman walked into the company's display area and introduced himself as the Morale, Welfare and Recreation (MWR) director for a U.S. Navy base in Spain.

After the conference, BCI Burke's people went back to their day-to-day jobs. But soon, a woman called from the base that the officer represented. And this summer, children of military personnel based there will be playing on two new BCI Burke Playgrounds.

"It was a fun challenge to work through some of the critical details, such as installation," said Janet Wachs, BCI Burke's direct sales representative. As it turned out, the U.S. Navy ordered two Series 3000 playgrounds -- one equipped for children from ages 2 to 5, and one created for children from ages 5 to 12.

Burke Chief Executive Officer Tim Ahern said the sale fits in with BCI Burke's emphasis on selling to government agencies as well as moving into international markets.

"We're really excited about the sale on several levels," said Ahern. "First, our government sales program is a priority for BCI Burke, and the Navy was able to order these two playgrounds under our GSA contract. Second, we are moving rapidly toward greater penetration of worldwide markets and are already selling our Intensity playgrounds in Europe," said Ahern.

Custom Playgrounds in Rockford, Ill. -- which represents Burke in North and South Dakota, Iowa and part of Illinois -- will supervise the installation using local personnel from the base, according to Wachs.

"They'll be installing the playgrounds in early summer," she said.

BCI Burke, with headquarters in Fond du Lac, Wisconsin, is a premier manufacturer of commercial playground, park, and recreation equipment and an avid supporter of playground safety. More information is available at www.bciburke.com and www.getintensity.com.

Contact Information

  • For more information:
    Carl Carter
    205 823-3273

    BCI Burke
    660 Van Dyne Road
    P.O. Box 549
    Fond du Lac, WI 54936-0549