SOURCE: The Scratch Lounge

May 15, 2007 08:00 ET

US Patent Alters Behaviour of American Cats

Innovative New Pet Product Is Literally the "Cat's Meow" and Nothing Short of Revolutionary

LOS ANGELES, CA -- (MARKET WIRE) -- May 15, 2007 -- With the recent issuing of its United States Utility Patent, the Scratch Lounge has set a chain of events into motion that will change the daily routine of cats everywhere. The result is a product so habit-forming that cats commonly spend a quarter to half of their lives sitting, sleeping, kneading and snuggling on the Scratch Lounge.

The Scratch Lounge's simple, yet functional design has substantially improved upon the conventional cat scratcher by tapping into a whole new aspect of cat psychology. Cats have an instinctual need to scratch and compress. Now for the first time cats can do both of these things in one place. Inventor Frank Novak says, "Most cats immediately jump into the Scratch Lounge as if they have been waiting for it to arrive."

The Scratch Lounge received a US Utility Patent # 7,117,821 for its unique design that cats use ten times longer than conventional scratchers. The Scratch Lounge has also received the Editor's Choice Award for 'Best New Product' of 2006 by Pet Product News.

Novak, also founder of Modernica Inc., a design and manufacturing company based in Los Angeles, named twice by INC Magazine as one of America's 500 fastest growing companies declares that, "Exceptional design is not just for humans anymore."

For more information please visit www.scratchlounge.com. For all press inquiries please contact: Aunny De La Rosa at aunny@delarosapr.com.

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