SOURCE: JumpTap

Jumptap

October 13, 2009 14:30 ET

US Patent No. 7,603,360 Issued to Jumptap

Third Patent Issue Signals Jumptap's Growing Intellectual Property Portfolio and Significant Role Driving Mobile Advertising Innovation

CAMBRIDGE, MA--(Marketwire - October 13, 2009) - Jumptap, the leading targeting and mobile advertising solutions provider, today announced that it was awarded Patent No. 7,603,360 by the United States Patent Office on October 13, 2009.

The patent relates to a computer-implemented method for presenting user characteristic and location influenced search results via a display of a mobile communication facility. The method comprises the steps of:

receiving a search request from a user of the mobile communication facility, wherein the search request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier, wherein the search request includes a keyword query entered by the user and:

an implicit query, wherein the implicit query requires no input by the user and comprises:

(a) a time of day; and

(b) a location of the mobile communication facility determined automatically; and an explicit query, wherein the explicit query is initiated by the user and comprises:

(a) a textual input or a voice input of the user; and

(b) a location entered by the user that is other than the location of the mobile communication facility;

receiving from the carrier information relating to a plurality of user characteristics derived by the carrier, wherein the plurality of user characteristics are at least:

(a) two or more demographics associated with the user, wherein the demographics are obtained from the billing system of the carrier; and

(b) usage patterns of the mobile communication facility including past mobile communication facility transactions comprising click-throughs; and

transmitting search results for presentation on the display of the mobile communication facility relating to the keyword query in a list that is prioritized according to relevancy, wherein the relevancy is at least part based on the information relating to the plurality of user characteristics and the implicit query or the explicit query.

"We are seeing the fruition of our hard work and dedication to invention and innovation," said Jorey Ramer, Founder, Vice President of Corporate Development and a named inventor on the patent. "Advancements in targeting technology are what will drive adoption and acceleration of mobile advertising and uniquely set Jumptap apart from the other players."

Jumptap has been issued a series of patents this year including patent, No. 7,548,915 received on June 16, 2009 and Patent No. 7,577,665 received on August 19, 2009. The third patent comes just eight weeks after the last issuance. The company currently has over 70 additional published patent applications and anticipates receiving additional patents over the coming quarters.

About Jumptap

Jumptap is the global leader in mobile advertising solutions, providing superior performance and premium advertising solutions that run across the highest quality premium mobile ad network. Jumptap leverages its search technology and 16 operator relationships to deliver the most advanced targeting intelligence for advertisers seeking the highest return on investment from their campaigns while helping publishers and application developers maximize advertising revenue from their mobile properties. We enable carriers to maintain a profitable position in the advertising ecosystem by securely leveraging their data assets to build targeted user profiles. For more information, visit www.jumptap.com.

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