SOURCE: Modern Postcard

Direct marketing with results.

October 19, 2009 14:54 ET

The U.S. Postal Service and Modern Postcard Help Businesses Grow in Los Angeles and Orange County With the Direct Mail Crash Course

Local Businesses Will Have the Opportunity to Learn the Tools and Techniques Used by Industry Leaders to Launch Direct Mail Campaigns That Get More Customers and Grow Businesses During a Tough Economy

CARLSBAD, CA--(Marketwire - October 19, 2009) - In today's economic climate, businesses are looking for an advantage to help them weather the storm and avoid losses, layoffs, or worse. Accordingly, companies are focusing on a single task -- increasing sales. To help businesses in Orange and Los Angeles counties learn how to quickly implement powerhouse direct mail marketing campaigns proven to sell, Modern Postcard announces the return of its successful Direct Mail Crash Course seminar series presented in conjunction with the U.S. Postal Service (USPS). Multiple dates, nationwide, have been planned for 2009 and 2010. The seminar series launched last year in California, where hundreds of attendees received relevant information and strategies to increase business leads and revenues.

Orange County and Los Angeles seminars will include a full buffet breakfast and commences in Anaheim with additional stops in Ontario and Woodland Hills as follows:

--  Tuesday, November 3, 2009 at the Anaheim Marriott, 700 West Convention
    Way, Anaheim, CA  92802 from  7:30 a.m. - 12:00 p.m.
--  Wednesday, November 4, 2009 at the Ontario Marriott, 2200 East Holt
    Boulevard, Ontario, CA  91761 from  7:30 a.m. - 12:00 p.m.
--  Thursday, November 5, 2009 at the Marriott Woodland Hills, 21850
    Oxnard Street, Woodland Hills, CA  91367 from 7:30 a.m. - 12:00 p.m.

This seminar will show attendees how to use direct mail to boost sales, convert more leads into customers, target ideal prospects from over 40,000 available mailing lists, and team up with the U.S. Postal Service for optimal, cost-effective mailings.

According to the U.S. Postal Service's Household Diary study released in August 2009 advertising mail spending was at $59.7 billion in 2008, accounting for 22 percent of all advertising spending and ranked only below television, while overall households received 99.6 billion pieces of advertising mail in 2008.

Presenting will be a group of top direct mail experts with over 50 years of combined experience in the direct marketing industry. Keith Goodman is a 20-year direct marketing veteran who has helped companies such as IBM, Hughes and Amway increase their direct mail profitability and achieve greater return on investment for their marketing dollars. Dan Anglin has 10 years of data experience and has worked with Fortune 500 firms such as Microsoft, AOL and Time Warner. Arnie Cohen has assisted businesses in effectively executing mailings for 23 years. Cohen is active in various industry groups and heavily involved with new U.S. Postal Service technological advances.

A special presentation from the U.S. Postal Service will also provide attendees with insight into what the U.S. Postal Service can do to help local businesses with their mailing and shipping needs.

Anne Virnig of Leading Edge, Inc. attended the seminar last year and said, "I gained an in-depth understanding of what it takes to put together a successful direct mail campaign by attending. The seminar provided practical and valuable information, and I would recommend it to anyone planning to use direct mail."

"Typically a recession drives small businesses to evaluate, re-design and refine their product offerings and marketing processes as they focus on cash flow, costs, customer retention and survival," said Keith Goodman, vice president of corporate solutions for Modern Postcard. "Our goal is to help business marketers learn how to be innovative, send the right message to the right person, and create new opportunities for increasing their revenues despite the economic climate."

Attendees will learn insightful direct mail information about understanding list opportunities, improving mail delivery and reducing postage costs, including:

--  Why you should use direct mail -- the numbers, benefits and expectations
--  How to design a business marketing plan that will turn expectations into
--  How to write compelling copy targeting recipients and maximizing
--  Using offers and a call-to-action to increase conversion rates and return
    on investment
--  Testing and tracking direct mail successes for increasingly effective
--  Identifying the right prospects
--  How to enrich your customer base for better results
--  How analytics can help target prospects most likely to do business with
--  Choosing from more than 40,000 available lists to get the best response
--  Maximizing on-time mail delivery through effective address hygiene
--  Identifying the "money wasters" in your mailing lists
--  Taking advantage of postage discounts for mailings
--  Using drop shipping to enhance delivery and cut costs
--  Tracking your mail through the mail stream with Intelligent Mail Bar

The Direct Mail Crash Course is a half-day seminar that costs $59 to attend. As a special incentive, all attendees will receive $250 in free printing for their first direct mail campaign, easily recouping the cost of the seminar. Registrations are limited and can be made at: or by telephone at 800.959.8365 ext. 2135.

About Modern Postcard

Located in Carlsbad, California, Modern Postcard is a full-service direct marketing provider of postcard products and direct mail services, as well as emerging direct marketing applications and Web-based solutions to efficiently manage and execute campaigns.

With more than 25 years of experience, Modern Postcard manages all operations in-house from its 75,000 square foot, state-of-the-art facility. The company provides services ranging from layout and design, data printing (VDP), pURL and digital imaging color programs, to account management, mailing lists, and mailing services. Visit or call 1.800.959.8365.

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