SOURCE: Modern Postcard

direct marketing with results

June 10, 2010 14:14 ET

The U.S. Postal Service and Modern Postcard Present Proven Strategies for Baltimore Businesses to Increase Sales at The Direct Mail Crash Course Seminar

CARLSBAD, CA--(Marketwire - June 10, 2010) -  In today's challenging economy, businesses are looking for an advantage to help them pull out of the recession and avoid losses, layoffs, or worse. Companies are focusing on a single task -- increasing sales. To help businesses learn how to quickly implement powerhouse direct mail marketing campaigns proven to sell, the Direct Mail Crash Course seminar series will be presented in conjunction with the U.S. Postal Service (USPS) where attendees will receive new and proven strategies to increase business leads and revenues. This exclusive opportunity offers the tools, tricks and techniques used by industry leaders to launch direct mail campaigns that get more customers and grow businesses during a tough economy.

Small- to medium-sized businesses can attend the Direct Mail Crash Course in Baltimore, MD, Wednesday, June 23 at the Renaissance Baltimore Harborplace Hotel, 202 East Pratt Street, Baltimore, MD 21202, from 7:30 a.m. - 12:00 p.m. The seminar includes a complete buffet breakfast and parking.

According to the USPS Household Diary study released in August 2009 advertising mail spending was at $59.7 billion in 2008, accounting for 22 percent of all advertising spending and ranked only below television. Additionally, Mail Moment™ research gathered by the USPS shows 98 percent of consumers bring in the mail the day it is delivered.

In three powerful sessions, this interactive learning opportunity will show attendees how to use direct mail to boost sales and start generating revenue immediately. Those presenting include a group of top direct mail experts with over 50 years of combined experience in the direct marketing industry. There will be a special presentation from the USPS that will also provide attendees with insight into what the postal service can do to help local businesses with their mailing and shipping needs. Watch the How to Get Leads Using Direct Mail Video.

Direct marketing and direct mail is a very powerful and cost-effective sales tool when done properly, whether you are a small business, medium-sized company, or a large corporation. The Direct Mail Crash Course is a half-day seminar that costs $59 to attend. As a special incentive, all attendees will receive $250 in free printing for their first direct mail campaign, easily recouping the cost of the seminar. Registrations are limited and can be made at: or by telephone at 800.959.8365 ext. 2135.

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