SOURCE: Winning Brands Corporation

July 15, 2008 15:32 ET

U.S. Radio Ads Begin for Winning Brands CLEAN1™ Outdoor Cleaner

New Country Format Is Launch Vehicle in Upper New York State; Targeting to Men Is Novel

BARRIE, ON--(Marketwire - July 15, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) ( reports that its CLEAN1™ Outdoor Cleaner which was recently listed and delivered to New York's Hackett's stores will be the target of Winning Brands' first ever U.S. radio commercials.

Q Country 102.9 based in Ogdensburg, New York broadcasts over most of the area in which the Hackett's stores are located. Choosing a country music format for the CLEAN1™ launch is a deliberate choice by Winning Brands to reach out beyond stereotypes about who might be interested in eco-responsible products. "Making smart choices is not just a trendy urban phenomenon," says Winning Brands' CEO Eric Lehner. "Eco is the new normal, and Winning Brands' eco-responsible cleaning choices are the new mainstream," he adds. "If CLEAN1™ Outdoor Cleaner and its companion eco products KIND™ Laundry and Winning Colours® Stain Remover can do well in the small towns and countryside of America, then there is no corner left in on the continent where we can't be successful." The Hackett's chain was sufficiently impressed with the benefit to its customers of having a full range of eco-responsible cleaners to mobilize all its stores in June 2008 by listing all three Winning Brands products. The CLEAN1™ radio commercials will begin July 17th and represent the first of the advertising programs that were presaged in the June 2008 Hackett's announcement about listing Winning Brands.

CLEAN1™ advertising is also breaking new ground by being targeted to men more than conventional cleaners are. Bikes, boats, BBQ's, siding and swimming pools are only a few of the big important outdoor cleaning jobs that men do without realizing that they are usually using products that are designed for indoors and kept under the kitchen sink. CLEAN1™ is recognizing the reality that men are often the ones doing these jobs and is filling the current gap in messages directed toward men that are relevant to their lifestyles -- and the women who share those interests. Winning Brands CEO Eric Lehner has become known for setting policies in the company's dealings with advertising agencies and media partners that no commercials will be condescending or demeaning of men. "I don't recognize the type of men that appear today on North American television and in movies," says Lehner. "The men out there in reality are much better than the depictions. Winning Brands will choose positive options when considering the depiction of any people -- and that includes men." The CLEAN1™ radio ad format can be heard at:

CLEAN1™ Outdoor Cleaner is manufactured by Winning Brands Corporation for consumer and commercial use as an eco-responsible alternative to cleaning the many things that get dirty outdoors. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with certain sizes still being manufactured at Winning Brands' St. Catharines, Ontario facility. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquid alternative to Perchloroethylene used in Dry Cleaning, KIND™ Laundry Products and Winning Colours® Stain Remover -- a skin friendly alternative to conventional stain removers and solvents. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3