SOURCE: Givver.com

Elasticity

June 27, 2013 09:34 ET

U.S. Senate Hopeful Cory Booker Using New Twitter Fundraising Tool in Campaign

New Givver.com Beta-Tested With Obama for America Campaign in 2012

NEWARK, NJ--(Marketwired - June 27, 2013) - Newark, New Jersey, Mayor Cory Booker, one of the rising stars in the Democratic Party who is presently running in a special election for U.S. Senate, is now leveraging the most progressive social media-based fundraising to raise campaign funds.

This month the Booker campaign launched new fundraising efforts using Givver (Givver.com) which allows supporters to quickly and safely make donations via Twitter of up to $250, and then broadcast those donations to encourage others to join in.

The Booker campaign's opening Tweet read: "Help me reach $100k goal by tomorrow. You can tweet to #give $5 to our Senate campaign -- sign up at givver.com/cory-booker-for-senate #Booker4Senate." (Link to Booker campaign tweet: https://twitter.com/CoryBooker/status/345517168215093248).

Givver's technology platform was beta-tested during the 2012 political season with the Obama For America campaign and has since been leveraged by a variety of politicians and non-profit organizations.

"During the 2012 Presidential race alone, President Obama raised roughly $690 million online, mostly through small donors who gave multiple times," said Chris Sommers, founder of Givver.com. "Givver allows consumers on Twitter to harness that spur-of-the-moment passion and turn it into a donation."

Booker's opening Givver Tweet on June 14 was retweeted by several followers, providing immediate donations to the campaign.

Givver also serves as a medium to support charitable endeavors, and organizations ranging from the Humane Society to the United Way are hoping to benefit this July 15 on Social Media Giving Day (https://givver.com/social-media-giving-day). 

"There are so many charitable organizations doing essential work year round," Sommers said. "But the summers tend to be slow and thus we hope Social Media Giving Day on July 15 will have a significant impact on charities and enable them to do even more in our communities."

To date, declarations of Social Media Giving Day on July 15 have been made by Governor Jay Nixon (Missouri), Mayor John Sorey (Naples, FL), Mayor Buddy Dyer (Orlando), Mayor Nancy McFarlane (Raleigh, NC), Mayor Mark Mallory (Cincinnati), Mayor Tom Barrett (Milwaukee), Mayor Jacques Roy (Alexandria, LA), and Mayor Francis Slay (St. Louis).

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