SOURCE: Usablenet

Usablenet

January 14, 2014 09:00 ET

Usablenet API Service Makes It Easier for CIOs to Design and Deploy a Service-Based Infrastructure to Their Business Units

NEW YORK, NY--(Marketwired - Jan 14, 2014) - Usablenet, a global leader in mobile and multichannel technology, today introduced Usablenet API Service, which uses the technology platform's capabilities to convert any internet content to RESTful-based API. Based on the company's Agile Web Services technology, Usablenet API Service enables businesses to become more agile in creating native apps and expanding to other multi-channel projects.

Designed to facilitate organizations' transition into a services-based architecture and keep up with today's rapidly evolving multi-channel business environment, Usablenet API Service allows front-end developers to focus on creating native or web user experiences based on the device and user context. Usablenet API Service can also be used in front of existing APIs to remodel them for app usage, or to package up multiple parts to make it easier and more efficient to be provided to partners and agencies.

"Providing key digital services to customers quickly and cost-effectively has become an essential IT task," said Jason Taylor, Usablenet Chief Innovation Strategist and advisor to the CEO. "However, standard web services can mean years of delivery for large enterprises. Usablenet API Service is designed to make it very easy for businesses to produce web services that are optimized for external audiences, alleviating a significant burden on IT and freeing marketing from constraints that prevent them from creating a differentiated customer experience. For brands and enterprises alike, APIs are the future of multichannel experiences."

Businesses Leverage Usablenet API Service to Drive Results

Leading UK retailer John Lewis is leveraging Usablenet's API Service to transition to a service-based architecture -- allowing front-end developers to focus on creating user experiences based on device and context (native or web). Among the capabilities that Usablenet API Service delivers includes: exposing the existing product categories from the desktop website, including sorting options on the product detail page; full product search, predictive, type-ahead search from the desktop site; and powering the handover from the native application to a mobile web-based checkout flow delivered inside the native application.

Financial services company Blackhawk Network has also been able to simplify and enhance its mobile experience through its partnership with Usablenet, launching a T-Mobile branded mobile site enabling users to complete tasks from their T-Mobile Visa Prepaid Cart at rapid speeds. The next-generation mobile site is extensively developed with Usablenet web services.

For more information about Usablenet API Service visit http://usablenet.com/.

About Usablenet
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet customers include J. Crew, Aeropostale, Marks & Spencer, Delta, Dell, ShopHQ and FedEx. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

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