Usablenet Launches the First HTML5 Mobile Platform

NEW YORK, NY--(Marketwire - Apr 27, 2011) - Usablenet, a global technology leader in mobile and multichannel customer engagement, today announced the release of Usablenet Mobile 2.0, the industry's first HTML5 mobile platform. Delivering a rich, app-like user experience and improved UI, Usablenet Mobile 2.0 allows brands to leverage the power of HTML5 and benefit from an affordable cross-device solution. The platform supports all major mobile operating systems, including Apple i0S, Android, BlackBerry, Nokia and Windows.

Usablenet Mobile 2.0 is already used by clients such as Expedia, ShopNBC and ASOS to enhance the user experience, engage mobile users and simplify purchasing and making reservations via mobile. Optimized features supported by Usablenet Mobile 2.0 include:

• Dynamic scrolling promotions on the homepage and sub-categories that help brands to target mobile users with new offers
• Expanding navigation, collapsible menus and pop-up windows that improve site navigation and streamline purchasing by maximizing the small screen design
• High-resolution image galleries, which allow retailers and travel companies to display multiple, high quality images so that users can scroll, swipe and zoom in on a product or property image
• Advanced GPS functionality that customizes the mobile site experience to the user's location

As Usablenet Mobile 2.0 supports all mobile devices, the new platform intelligently outputs both HTML5 UI and HTML4 to ensure that devices that do not support HTML5 will still receive the best possible user experience.

"With the introduction of Usablenet Mobile 2.0, our platform can power advanced features and a rich, app-like experience that users are demanding in the mobile space," said Nick Taylor, President of Usablenet. "By supporting all mobile devices, we help customers save valuable resources otherwise spent on developing multiple solutions for each mobile operating system on the market."

Usablenet has been recognized as the number one mobile commerce platform by ABI Research and selected by Fast Company magazine as one of the top 10 Most Innovative Mobile companies. Usablenet is the multichannel partner for companies across the Healthcare, Retail, Travel, Energy, and other sectors including Amtrak, American Airlines, Estée Lauder, FedEx, Hilton, JCPenney, JetBlue, Marks & Spencer and Sprint, among many others. In addition to mobile sites, Usablenet extends the full functionality of websites to tablets, kiosks, assistive interfaces and Facebook.

About Usablenet
Usablenet is a global technology leader for mobile and multichannel customer engagement that works with 25% of the Fortune 1000. Usablenet's transformative technology platform allows leading companies in all sectors to extend their brand to consumers across multiple channels, including mobile phones, mobile applications, tablets, Facebook, in-store kiosks, and other platforms -- with minimal impact to the client's IT resources. Usablenet customers include Amtrak, Delta, Estée Lauder, FedEx, Hilton, Marks & Spencer, Sprint, JCPenney, Victoria's Secret, and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.