SOURCE: Usablenet

Usablenet

June 20, 2013 09:00 ET

Usablenet Partners With Dynmark to Personalize Next Generation Mobile Experience

Leading Mobile and Multichannel Technology Provider Enhances Its Offering by Giving Brands Access to Intelligent Mobile Data and More Targeted Mobile Messaging

NEW YORK, NY--(Marketwired - Jun 20, 2013) - Usablenet, the leading mobile and multichannel technology provider, today announced a strategic partnership with Dynmark, the leading global cloud mobile messaging and marketing service provider. The partnership gives Usablenet's clients access to Dynmark's new Intelligent Cloud Service that collects and analyzes mobile transaction data to increase ROI and improve targeting for users of mobile messaging.

"By partnering with Dynmark, we're able to offer our clients more personalized next-gen mobile experiences by helping them drive better traffic to their mobile site and increase the potential for conversion though access to data," said Usablenet CMO Carin van Vuuren. "We recognize the innovation that's evident in Dynmark's Intelligent Cloud Services product."

"We are seeing high levels of demand for mobile transaction data, and partnering with Usablenet gives us the additional scale to reach the world's leading brands," said Paul Putnam, CEO at Dynmark. "We're excited to see our platform evolve and become more sophisticated, and are proud to team with the pioneer in the mobile industry as a strategic partner and champion of our technology."

About Usablenet
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet customers include J. Crew, Aeropostale, M&S, ShopNBC, American Airlines, Dell, Mercedes-Benz and FedEx. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

About Dynmark
Dynmark is a cloud based mobile intelligence and marketing platform enabling enterprise to harness the power of aggregated knowledge to increase customer engagement & ROI through targeted SMS messaging and Big Data analysis. Dynmark has the world's first mobile intelligence service which they call "Intelligent Brain". The Brain delivers factual and behavioural information on mobile numbers and the devices they are assigned to. The Dynmark Cloud Portal is the primary interface for interacting with any Dynmark service. From the portal you can gain access to all services and solutions and also where you can purchase or sign up to additional services. Dynmark processes up to seven million mobile transactions per day and sends two-way communications to over 155 countries for its 7,000 customers including some of the world's largest B2C brands, such as Sainsbury's, Trade Point, M&Co, The Carphone Warehouse, Coral Interactive, and Permanent TSB. For more information visit: www.dynmark.com

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