SOURCE: Usablenet

Usablenet

September 11, 2012 12:33 ET

Usablenet Sets a New Standard for Mobile and Multi-Channel Engagement With the Launch of U-Experience

Leader in Mobile Usability Launches Latest Evolution of Its Platform, Enabling Global Brands to Deliver Unique Experiences Across Smartphones, Tablets, Social and On-Property Kiosks

NEW YORK, NY--(Marketwire - Sep 11, 2012) - Usablenet, the global leader in mobile and multi-channel technology, today introduced a new standard in mobile innovation with the launch of U-Experience. The latest evolution of Usablenet's platform, U-Experience enables brands to create unique, customer-focused experiences that reflect user context across mobile, tablets, social, and on-property kiosks.

U-Experience is designed to solve the central problem global organizations face when attempting to extend their brand experience across multiple channels: how to create unique, contextually rich experiences when limited by the constraints of their website or available web services. Since the U-Experience platform is not limited to specific sources, brands are not limited with the experiences they can create using the Usablenet platform.

Usablenet's agile web services is key to its ability to create relevant customer experiences in each channel from a range of data sources including the website, APIs, web services, and more. This ability to mashup sources also allows for deep social integration.  Additionally, U-Experience makes it easy to deploy commerce-enabled lookbooks that support the ability to browse while enhancing the potential for purchase. On Tablets, U-Experience supports a more leisurely discovery through its Dynamic Canvas offering.

"The digital world is clearly evolving into a multi-screen environment, where the customer often begins their journey on one channel and completes the session on a different channel," said Carin Van Vuuren, Chief Marketing Officer of Usablenet. "Usablenet wants to be an essential partner for brands that seek to create tailored experiences and drive business results across all channels."

Putting Control in the Hands of the Client

Today Usablenet is also introducing U-Control, an experience decision and management tool that alleviates internal resource limitations by giving marketers immediacy of control over the content, promotions and messaging they can create in each channel.

In addition, Usablenet is announcing U-Develop, which gives brands the ability to use internal resources to develop and deliver multi-channel experiences on top of the Usablenet platform. "We recognize that some clients seek to develop multi-channel experiences in house," continued Van Vuuren. "With U-Develop, we are unlocking the power of the Usablenet platform and putting development control in the hands of our clients, and are providing the assurance that our platform scales with them as their business evolves."

Usablenet is a driving force behind mobile commerce globally, with an unmatched track record of creating customer-centric experiences for over 350 clients across all industries. Brands like Marks and Spencer, Ritz-Carlton and others are all currently leveraging the U-Experience platform to deliver unique, multi-channel customer experiences.

About Usablenet
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create unique experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet customers include Amtrak, Delta, Expedia, FedEx, Marks and Spencer, Ritz Carlton, ShopNBC, Victoria's Secret and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

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