SOURCE: Usablenet

Usablenet

January 14, 2014 09:00 ET

Usablenet U-Campaign Enables Brands to Drive Real-Time Mobile Marketing

For the First Time, Mobile Technology Leader Gives Brands the Ability to Create Channel-Specific Marketing Campaigns on Responsively Designed Websites

NEW YORK, NY--(Marketwired - Jan 14, 2014) - Usablenet, a global leader in mobile and multichannel technology, today introduced U-Campaign, a new element of its U-Experience platform that allows marketers to plan, execute and easily manage mobile landing pages and campaign sites in real-time. Importantly, with the rise of responsive design as a development trend, U-Campaign provides the ability for marketers to create channel-specific campaigns within responsively designed websites for the first time.

With U-Campaign, marketers can run multiple mobile campaigns in real-time without the need for developer or third-party resources. The mobile version of Usablenet.com also represents a good example of U-Campaign in practice. The landing pages on Usablenet's mobile web experience are all elements of the desktop website that have been integrated into the mobile environment via U-Campaign.

"Today's consumers have more options for connecting with brands than ever before, and mobile is fast becoming their preferred touch point," said Carin van Vuuren, Chief Marketing Officer, Usablenet. "These changing consumer behaviors make it critical for brands to meaningfully engage consumers on mobile whenever and wherever the customer chooses. With U-Campaign, marketers are now able to maximize the impact of mobile marketing to enhance customer engagement and make a direct impact on revenue." 

For more information about U-Campaign, visit http://usablenet.com/.

About Usablenet
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet customers include J. Crew, Aeropostale, Marks & Spencer, Delta, Dell, ShopHQ and FedEx. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

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