January 16, 2007 09:49 ET Joins TACODA Audience Networks™

NEW YORK, NY -- (MARKET WIRE) -- January 16, 2007 -- TACODA®, the world's largest behaviorally-targeted online advertising network, today announced that, a leading news and information Web site that attracts 11 million unique visitors each month, has joined TACODA Audience Networks™ to maximize the revenue potential of their audience. provides visitors with more than 200,000 pages of breaking News, Sports, Money, Life, Weather, Technology and Travel news updated 24 hours a day, seven days a week. also delivers news and information via e-mail with free e-mail products such as Travel and the Daily Briefing, as well as via mobile devices with Mobile. With the addition of, TACODA's network now includes the majority of the ComScore Top 15 news and information providers.

" is unquestionably one of the crown jewels of online news and information," says Curt Viebranz, CEO of TACODA. "They were among our very first customers when we launched TACODA and we are pleased to have them participate in TACODA Audience Networks. With their very high quality audience, and targeted content areas such as the newly relaunched Travel section (, we will be able to add significant reach to audience segments such as finance and travel."

" launched behavioral targeting with TACODA in 2003 and the partnership has allowed us to offer both our advertisers a new way to reach their target audience," says Lorraine Ross, Vice President of Sales. "We look forward to building upon this success with TACODA Audience Networks, which allows us to offer advertisers another way of reaching the most qualified audiences for their messages." ( is an award-winning news and information Web site that is updated 24 hours per day, seven days per week. Each month, millions of unique monthly visitors access News, Money, Sports, Life, Technology, Weather and Travel sections which combine the best of USA TODAY news and information and the latest breaking news with cutting-edge interactive features, information graphics and multimedia functions including audio, video and live webcasts. is owned by Gannett Co., Inc. (NYSE: GCI).

TACODA®, Inc. ( is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments. Other major US media partners include The New York Times Company, NBC Universal, Hoovers,,, and Earthlink.


Contact Information