SOURCE: Omniture

October 26, 2006 10:00 ET

USATODAY.com Selects Omniture to Increase Company-Wide Access to Online Measurement and Behavioral Targeting Technology

OREM, UT -- (MARKET WIRE) -- October 26, 2006 --Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced USATODAY.com has selected Omniture SiteCatalyst® and Omniture Discover™ to measure and analyze real-time visitor behavior and trends associated with their Web site. By taking action on the Web analytics data provided by Omniture's solutions, the media giant will be able to further enhance their online initiatives to provide visitors and customers with the best online experience possible.

"Understanding who our consumers are, what they need, and what drives their news and information consumption as they interact with our Web site has always been a top priority," said Jennifer Frigault, senior manager of customer behavior and analysis for USATODAY.com. "With Omniture, our whole team -- editorial staff, sales, business development and marketing -- will have easy access and immediate insight into consumer behavior on our site, allowing us to increase the effectiveness of our products as well as anticipate the kinds of offerings and content our customers are looking for."

The decision to select Omniture as their Web analytics provider also represents a larger global strategy driven by USATODAY.com's parent company, Gannett Co., Inc., to have one universal analytics provider to measure all of their online media properties, which include over 130 broadcast, newspaper and television Web sites. With Omniture as the single reporting source for all Gannett properties, the corporation will be able to understand and study audience tendencies across the entire network.

With unlimited user access to Omniture SiteCatalyst and broad access to Omniture Discover, information will now be viewed and disseminated efficiently -- providing many areas of Gannett and USA TODAY with function-specific insight into online visitor behavior. In addition, USATODAY.com will be able to customize their data collection and reporting processes to meet the diverse requests required by the decision makers within the organization.

"Omniture provides services to many of the largest media companies in the world, including nine of the top ten U.S. newspapers," said Josh James, CEO and co-founder at Omniture. "We are excited to apply our expertise in this industry to help USATODAY.com distribute business insight across their organization."

About USATODAY.com

USATODAY.com is an award-winning news and information Web site that is updated 24 hours per day, seven days per week. Each month, millions of unique monthly visitors access USATODAY.com News, Money, Sports, Life, Technology, Weather and Travel sections which combine the best of USA TODAY news and information and the latest breaking news with cutting-edge interactive features, information graphics and multimedia functions including audio, video and live Webcasts. USATODAY.com is owned by Gannett Co., Inc. (NYSE: GCI). For more information, please visit www.usatoday.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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