SCOTTSDALE, AZ--(Marketwire - Jun 15, 2011) - The primary story for USB in 2010 was the emergence of the SuperSpeed standard. 2011 should be a much bigger year for the technology, especially in mobile PCs, driven by the first chipsets from AMD that integrate SuperSpeed into the core logic chipset. Intel is expected to follow with its Ivy Bridge chipset in 2012. This has led In-Stat (www.in-stat.com) to forecast that nearly 80 million USB SuperSpeed-enabled devices will ship in 2011.
"Mobile phones are a key driver for USB overall, and will play a role in the adoption of SuperSpeed USB," says Brian O'Rourke, Research Director. "In 2010, USB was found internally in over 1.2 billion mobile phones, with high-speed USB dominating. In addition, the number of USB ports in phones increased to over 100 million units. The first SuperSpeed USB phones won't hit the market until late 2013, but they will be accompanied by a new SuperSpeed connector for phones that will succeed the current micro-USB port found in today's phones."
Other details from the report include:
- More than 3.5 billion USB devices shipped in 2010.
- High-speed USB is still the most popular USB interface, comprising over three-quarters of USB device shipments in 2010.
- Core logic integration is key to the acceptance of a new USB specification, because it allows notoriously cost-conscious PC OEMs to offer it for free.
- CE continues to be a key product segment for USB, with digital still cameras, digital televisions (DTV), set top boxes, and portable media players (PMP) among the most popular applications.
Recent In-Stat research, USB 2011: SuperSpeed Comes to Market (#IN1104967MI) covers the worldwide market for USB technology. It includes:
- Examination of the USB market, with analysis of three different categories: low & full-speed, high-speed, and SuperSpeed.
- Forecasts of USB device sales through 2015 by USB type and by application in several categories: PCs, PC peripherals, consumer electronics, communications, and automotive.
- Results of a residential consumer survey on USB usage.
- USB supplier profiles: Cypress Semiconductor, DisplayLink, Fresco Logic, Fujitsu, Intel, Jungo Software, LucidPort Technology, MCCI, PLX Technology, Renesas Electronics (formerly NEC Electronics), SMSC, ST-Ericsson, Synopsys, and Texas Instruments.
In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.