September 07, 2011 09:00 ET

Use Core Fans to Spread Social Media Visibility

LONDON, UNITED KINGDOM--(Marketwire - Sept. 7, 2011) - Brands looking to expand their social media campaign for the future are being advised by CrowdControlHQ, market leaders in providing social media management software, to utilise their core fan base to help increase visibility across online channels.

As brands continue to fight between each other to gain the upper hand in the social sphere, it is essential for quality content to be created to maintain a current fan base while also bringing new fans into the fold. Core fans offer a great insight into what a brand's followers want to see and what they're happy to engage in, allowing the brand to suitably plan for the future with interesting and engaging content.

Of course, a brand may have already created a content calendar incorporating what it believes to be suitable content. However, discussing potential output with core fans is a great method to gauge the likely reaction. Further to this, sharing such content with core fans prior to utilising it on a brand page allows for implement of potential changes or tweaks to maximise the benefit and reach of such content.

James Leavesley, co-founder of CrowdControlHQ, said: "Listening to a core fan base is essential in creating a fruitful social media campaign. Core fans are important as they're happy to engage and interact with the brand, and they'll be more than happy to offer their input to help improve campaigns for the future. Core fans will look to do their utmost to help the brand's online profile thrive, and as such their input should be embraced and not ignored."

CrowdControlHQ's social networking software enables a brand to manage numerous social media profiles from a single source. CrowdControlHQ makes it easy for a brand to identify key influencers and core fans to help advance the social media services a brand is offering to its online followers. For more information, please visit or call 0845 686 5044.

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