SOURCE: Maxymiser, Inc.

Maxymiser, Inc.

August 28, 2012 09:41 ET

Use Facebook Data for Personalization and Profit

New Solution From Maxymiser Optimizes Social Data for Ecommerce Sites

NEW YORK, NY--(Marketwire - Aug 28, 2012) - Maxymiser, the global expert in Customer Experience Optimization, including multivariate testing and personalization, today announced the launch of MaxSOCIAL™, a new solution that allows marketers to test, personalize and optimize content and promotions on Facebook. The solution also helps brands integrate that data, along with Facebook user insights, into existing website optimization and personalization programs, to offer the most relevant customer experience across all online platforms. More information about the new product is available on their website at: http://www.maxymiser.com/solutions/multichannel-marketing/maxsocial.

With MaxSOCIAL™ marketers learn what content or offers yield the highest number of fans and "likes" and, even more important, which content drives consumers from a brand's Facebook page to its ecommerce site. MaxSOCIAL™ also maps the information users share on Facebook onto existing online customer profiles to help brands offer even more relevant, personalized offers. As a result, brands can create an integrated, seamless experience as consumers move between Facebook and the brand's website.

"Up to this point, Facebook has been a dubious proposition for marketers. On the one hand, over 93% of adults who use the Internet are on Facebook, and therefore, brands can accumulate a significant number of fans. But on average, only 1% of Facebook fans will ever visit a brand's website. Something doesn't add up," explained Mark Simpson, President and Founder of Maxymiser. "MaxSOCIAL bridges this gap by determining what really works on Facebook, and by making brand content more personal and more effective. It's a simple concept: the better you know your customers, the better you can serve them."

For brands, these are some key features of MaxSOCIAL™:

Multivariate Test and Personalize Facebook Pages: Test alternative offers, images, text, and pages, as well as segment and personalize content based upon visitor behavior and profiles.

Capture Customer Profile Data from Facebook: Personal information including Age Band, Gender, Country, Locale, User Name, User Image and "Likes," are available for targeting when visitors authorize access. For example, if a visitor simply links to your website from the Facebook tab, marketers immediately learn their Country and Age Band.

Personalize Websites Using Facebook Profiles: Profile data captured from Facebook can be used to target visitors on your own website. Once users grant authorization to capture Facebook profile data, that is used to create a profile that is used anytime they return to your website.

Target Consistently from Facebook Through Your Website: As a visitor moves from your Facebook page to your website and through to conversion, target them consistently, reinforcing the same messaging and offers that drove them to your site.

Target Your Social Plugins on Your Website: Leverage social plug-ins within your tests and personalization of your website. For example, emphasize options to "like" something for frequent visitors and Facebook users.

Report on Customer Segments and Their Preferences: Match Facebook profile information with the content and offers that drive higher engagement and conversion rates.

MaxSOCIAL™ is the latest innovation from Maxymiser, which from 2011 and 2012, saw a tripling of its US client base and the addition of many flagship clients, including Alaska Airlines, Chrysler, Harry & David, Intercontinental Hotels Group, LIDS, Scotia Bank, Sovereign Bank, Rent the Runway, Teleflora, The Finish Line, and Wyndham Hotel Group, among others.

To learn more about Maxymiser and its services and clients, visit www.maxymiser.com.

About Maxymiser
Maxymiser is the global expert in testing, personalization and optimization solutions. Brands such as Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

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