Punch Communications

Punch Communications

April 21, 2011 08:30 ET

Use Social Media to Drive Visitors to Your Venue, Advises Punch

LONDON, UNITED KINGDOM--(Marketwire - April 21, 2011) - Firms often limit their social media marketing efforts to driving more traffic to their company websites. However, Social Media Agency Punch Communications is advising firms that social media can be just as useful for getting more visitors to a physical venue.

Such is the importance of increasing visitor numbers to physical venues, and the ability of social media to achieve this, that Punch has compiled a number of tips for firms who would like to take advantage of the power of social media for this specific aim.

Create hype – social media is ideal for generating hype around new products or company events. A strong presence on some of the major portals such as Facebook and Twitter, as well as a dedicated blog, allows companies to provide instant details of their latest offers to their loyal fans and followers, encouraging them to visit their venue and spread the word at the same time.

Use location-based apps – location-based apps such as Foursquare are excellent tools for encouraging more customers to visit a physical venue. The basic principle of creating rewards for customers who visit the venue a certain amount of times is one that has been proven to work to boost customer numbers, and can be put to use by any business.

Improve customer service – social media is ideal for improving customer service, providing companies with a way to reach more customers with less effort. Companies can use Twitter to instantly answer simple questions regarding products in stock and opening hours, or Facebook to start up detailed conversations and create a community surrounding the brand. Better customer service leads to greater customer loyalty which leads to increased customer numbers, and this is why customer service is at the heart of many social media marketing programmes.

Build trust and relationships – the personal nature of social media allows companies to provide a one-to-one service, react quickly to comments and complaints and provide customers with valuable information with ease, which builds a stronger relationship between the brand and the customers and can help to drive more visitors to the company's physical venue.

Pete Goold, Managing Director of SEO Agency Punch Communications, said: "Too many companies still think that all they can do with social media is drive more traffic to their websites. But very often social media is an excellent tool for attracting more visitors to real-world venues, and it is perfectly suited for this purpose. More companies should now be thinking beyond their websites and using social media to drive more visitors to their physical venues."

As a social media agency, Punch Communications focuses on helping companies to start up and grow their online marketing efforts, combining social media with Online PR and SEO to provide a complete online solution. Visit Punch at www.punchcomms.com to find out more.

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