SOURCE: uSell.com

October 07, 2014 08:30 ET

uSell.com Hires New VP of Analytics and Builds Out Online Marketing Team

Key Hires Add Deep Analytics and Online Marketing Expertise to Roster

NEW YORK, NY--(Marketwired - Oct 7, 2014) - uSell.com, Inc. (OTCQB: USEL) ("uSell"), a leading US-based re-Commerce marketplace that instantly finds cash offers for used smartphones and other electronics, announced today that it has made several key hires in order to build out its expertise in digital analytics and online marketing.

The most senior of several key recruits was Mike Bregman, who will serve as uSell's new VP of Analytics. Mike has worked with many of the world's largest ecommerce brands to develop insights and cutting edge research to measure and optimize all aspects of sales and marketing performance. Prior to joining uSell, Mike served as a Senior Partner and Director of Business Science at MediaCom, a major global media agency, and as Director of Analytics at the SymphonyIRI Group, a leading market research and business consulting firm.

"uSell's culture is already rooted in in analytics and data driven decision making," said Nik Raman, Co-founder and COO of uSell. "Mike is a welcome addition to our leadership team, as he offers deep expertise and experience in the field of advanced analytics and media optimization. uSell's single biggest expenditure is advertising and marketing, so investing in this area will be highly transformative for our business."

In addition to Mike, uSell has also brought on several key recruits to build out its programmatic display and email marketing capabilities. uSell has historically allocated the lion's share of its budget offline to its television advertising campaign, but is quickly expanding our online budget to more targeted online channels.

"The opportunity to expand online is compelling," said Raman. "While TV was great way to build initial awareness of our business, there is an opportunity to drive significant marketing efficiencies by reallocating budget online. We are using the funds from our recent capital raise to invest in a team of specialists that will take our business to the next level. I expect to see dramatic improvements in our marketing efficiency over the next six months."

About uSell.com, Inc.
uSell is a reCommerce marketplace that helps individuals turn unused items into cash. uSell ensures that customers get the highest payouts with the least amount of hassle by facilitating risk-free transactions with professional buyers. For uSell's buyers, uSell offers a scalable technology, marketing, logistics, and analytics solution that provides a high volume of inventory at a low acquisition cost.

Forward-Looking Statements
This press release includes forward-looking statements including statements regarding opportunities for and future dramatic improvements in our marketing efficiency. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. The results anticipated by any or all of these forward-looking statements might not occur. Important factors that could cause actual results to differ from those in the forward-looking statements include providing consumers with a sufficient number of partners that furnish offers on our site, competition from large retail stores and wireless operators, the effectiveness of our online marketing campaigns, success of the new offerings on our site, and the willingness of people to use us to help them monetize and recycle their small consumer electronic items and other new offerings. Further information on our risk factors is contained in our filings with the SEC, including the Prospectus dated August 11, 2014 and Annual Report on Form 10-K filed on March 28, 2014. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.

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