SOURCE: Northern Lights Direct

Northern Lights Direct

February 05, 2015 08:00 ET Kicks Off 2015 With Game-Changing DRTV Campaign

CHICAGO, IL--(Marketwired - February 05, 2015) -'s new DRTV campaign, created by Chicago-based Northern Lights Direct, is letting consumers know exactly how to get the most money for their old iPhone, Android, smartphone or iPad.

Nik Raman, Chief Executive Officer for, says the campaign is designed to 'change the game' by clearly pointing out that not all trade-ins are created equal. "Many people are accepting less money for their old phones and other electronics than what they're really worth, especially through store trade-ins."

"With this campaign, we are letting everyone know they can get most money -- up to $350 -- with the least effort, by selling their device through," says Raman.

He expects the new DRTV campaign to do great things for his company. "Our previous campaign, also created by Northern Lights, was a huge hit. We expect this campaign, which further solidifies our positioning, to be even more successful."

Robert Ian French, President of Northern Lights Direct, has a similar take on the new campaign: "This commercial leaves no doubt in the viewer's mind that is the place to go to get the most money for your used iPhone, Android smartphone or iPad. We have absolutely no doubt consumers will pick up on this message and make this campaign as successful as the previous one."

Northern Lights Direct also created two digital display ad campaigns in support of the new TV campaign.

To view the 60-second commercial and Flash version of one of the digital ads, please visit:

Northern Lights Direct is a leading brand direct response agency with offices in Chicago and Toronto. Services include strategic planning, media management, and creative and production services for direct response television (DRTV) and direct response digital.

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