SOURCE: Taptica

August 21, 2012 10:00 ET

User Acquisition Mobile Network, Taptica, Brings App Developers Together for Free Cross Promotion With Appear Exchange Platform

New Offering Turns Unused Ad Space Into Downloads

HERZELIYA, ISRAEL--(Marketwire - Aug 21, 2012) - Taptica Ltd., a user acquisition based mobile network, announced today the release of Appear Exchange, a free mobile click-based cross promotion platform. This powerful discovery tool harnesses the power of the many for the benefit of each individual developer.

Appear Exchange powered by Taptica allows developers to cross-promote other iOS and Android applications on their available and currently unused ad space, while gaining credits for free advertisement placements of their own apps. Mobile app developers can register their apps on the Appear Exchange network and create personalized promotional offers. This will lead to highly targeted mobile campaigns, effectively increasing reach and exposure and ultimately leading to greater end user downloads. Appear Exchange represents a new mobile app marketing service that has already proven itself across social networks, including Facebook.

"We recognize that the best way for app developers to grow their applications and generate revenue is if they work together," said Sigal Bareket, CEO of Taptica. "The Appear Exchange platform offers the mobile industry a place to do just that, regardless of their marketing budget."

Developers who are interested in being a part of the beta launch can sign up here and will receive 2,500 advertising credits to help successfully start their Appear Exchange campaign.

About Taptica

Taptica is a technology based user acquisition mobile ad network. Headquartered in Herzeliya, Israel, Taptica's primary focus is serving the promotional and monetization needs of both mobile application developers and content owners. Taptica connects developers with their most relevant audiences by combining its proprietary technology platform and extensive mobile marketing expertise. Appear Exchange, powered by Taptica, allows mobile apps to cross-promote with other apps using their unfilled ad space, free of charge. App owners are rewarded with free advertising credits as they continue to feature other apps within their space. By engaging Appear Exchange, apps are able to obtain promotional space that would not have been available to them individually. For more information, visit exchange.taptica.com or taptica.com.

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