SOURCE: East Coast Diversified Corporation

East Coast Diversified Corporation

August 26, 2013 08:30 ET

Users' Privacy a Priority on ECDC's Vir2o Social Media Network

Interactive Network Makes Members' Privacy the Default Setting

ATLANTA, GA--(Marketwired - Aug 26, 2013) - Privacy will always be in the users' hands on the new social media platform, Vir2o (http://www.vir2o.com/), according to executives with its parent company, East Coast Diversified Corporation (OTCQB: ECDC). Thanks in part to the network's proprietary nVite software, Vir2o members will always be in control of whom they interact with -- whether it be while sharing photos, watching streaming movies together or online shopping with each other in real time.

Vir2o's nVite technology helps users remain in control of their privacy, only sharing what they want to share, and always deciding on which social circles see what content. While most social media networks default to sharing content with everyone, each posting or activity on Vir2o allows the user to assign an access level: public, private or "Invitation Only." Having access to a user's timeline, profile wall or online postings does not automatically grant access to that user's private rooms. And, even when granted access to private rooms, users can still keep content private within that room.

"Unlike other existing social networks that always seem to be aggravating members over constantly changing privacy settings, one of Vir2o's core promises is to always keep the user experience forefront," said Kayode Aladesuyi, chairman and chief executive officer of East Coast Diversified Corp. "On Vir2o, you'll never need to worry about your aunt, boss or prospective employer seeing your pictures better suited for just your friends."

About East Coast Diversified Corporation (ECDC) - ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications. For more information on ECDC and its group of companies, please visit www.eastcoastdiversified.com or www.vir2o.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.