SOURCE: UserVoice


March 21, 2013 19:00 ET

UserVoice Announces Integration With ExactTarget's Pardot Marketing Automation Solution

New Integration Allows Marketers to Leverage UserVoice's Customer Engagement Data Including Product Feedback, Support Tickets and Satisfaction Ratings for Sales and Marketing Campaigns

SAN FRANCISCO, CA--(Marketwire - Mar 21, 2013) - UserVoice, the complete customer engagement solution on the web, today announced an integration with ExactTarget's Pardot marketing automation solution, that allows marketers to leverage customer engagement data for lead scoring and targeted marketing campaigns. Feedback, support and satisfaction ratings collected by UserVoice can now be pushed into the Pardot platform to maximize and increase the success of sales and marketing campaigns.

"We know that engagement, either through support or feedback, is a strong predictor of trial conversion success. This type of information along with the other customer engagement data that we collect, can have tremendous marketing value," said Richard White, CEO and founder of UserVoice. "This is Pardot's first integration with a helpdesk or feedback solution and we, especially as Pardot customers ourselves, are excited about it. We have a lot of data that marketers have been wanting to run campaigns on but we don't have the tools to support that: with this integration Pardot is that solution for savvy marketers."

Acquired by ExactTarget in October 2012, Pardot enables marketing and sales departments to create, deploy and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot also powers lead nurturing and lead scoring to generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability.

"Marketers have traditionally had very little insight into client feedback, ideas and support interactions," said Adam Blitzer, VP of B2B marketing automation at Pardot, an ExactTarget Company. "Connecting Pardot's marketing automation with Uservoice's feedback and help desk solutions allows B2B organizations to easily drive highly targeted messages to their most (or least) engaged clients. That is a powerful combination."

Key use cases for employing UserVoice as a source of customer information:

  • Trial conversions
    UserVoice knows from experience that if someone takes the time to either submit product feedback or a support ticket, they are more engaged and more likely to convert and should have an elevated lead score.

  • Retention and upsell
    By understanding a user's satisfaction score, sales and marketing teams are able to drive smarter retention and upsell campaigns. For example, the marketing team wouldn't want to send the same upsell campaign email to someone who was a detractor of their product versus someone who is a promoter.

  • Promoter follow-up
    Sending an email campaign out to everyone that gives you product feedback that says thank you, sends some sort of gift or drives people to a deeper customer survey.

UserVoice Summit
This announcement was made today at the inaugural UserVoice Summit, an event bringing together over 300 users, integration partners and friends of UserVoice, along with the unveiling of Touchpoint Toolkit, a collection of engagement tools designed for today's app and subscription based businesses, provides companies with the ability to drive revenue by delivering meaningful, large-scale interaction with customers and detailed analytics.

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About Pardot
Pardot is a leading business-to-business marketing automation software provider located in Atlanta, Georgia. Founded in 2007, the company offers a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with, NetSuite, Microsoft Dynamics CRM and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information about Pardot, visit

About ExactTarget
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol "ET." For more information, visit

About UserVoice
Launched in 2008, UserVoice is the San Francisco-based startup that empowers companies to help and understand their users, keep them happy with great support, and be even smarter about building better products. The company's feedback forums make it easy for users to share, discuss, and vote for ideas, while its support tools enable companies to track and respond to support requests quickly and with less effort. Easy to set up and even easier to use, UserVoice can be embedded directly in websites, iPhone/ iPad apps, and Facebook pages to go wherever users go. Join the more than 100,000 organizations, such as Rackspace, SwiftKey, Microsoft, IGN, Zynga, and HipChat, giving their users a voice with UserVoice. Visit the UserVoice blog, and get started today for free.

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