SOURCE: United States Hispanic Chamber of Commerce

United States Hispanic Chamber of Commerce

May 16, 2016 08:00 ET

USHCC Applauds Macy's on Affiliate Contract With TAGit

WASHINGTON, DC--(Marketwired - May 16, 2016) - The United States Hispanic Chamber of Commerce (USHCC) is proud to announce Macy's groundbreaking affiliate agreement with TAGit, a Hispanic-owned mobile application company. This partnership will allow Macy's to market to TV viewers through their mobile devices and buy products through www.Macys.com.

Macy's decision to partner with TAGit expands on its continued commitment to minority-owned businesses. Recently, Macy's was inducted into the $100-250 million bracket of the USHCC's Million Dollar Club, which recognizes corporations that lead the way in integrating Hispanic Business Enterprises (HBEs) into their strategic sourcing and procurement process. USHCC President & CEO Javier Palomarez is also a member of Macy's Supplier Diversity Advisory Council.

"As a member of the Diversity Advisory Council, I am thrilled to see Macy's illustrate visionary leadership, coupled with a principled yet profitable approach of partnering with diverse suppliers like TAGit," said USHCC President & CEO Javier Palomarez. "Through the company's efforts, the unfinished business of realizing our community's innovative, commercial potential continues to be realized. The USHCC commends Chairman & Chief Executive Officer Terry Lundgren, Group Vice President of Purchasing & Travel Steve Binkowski, and Vice President of Supplier Diversity John Munson Jr. for their trailblazing efforts in the retail industry and for creating a culture of inclusion, shared opportunity, and setting a standard by which others should be measured."

TAGit is a mobile app that is revolutionizing the traditional retail and advertising industry with a platform that allows TV viewers to buy items from their favorite TV shows. TAGit has been featured in Forbes, The Huffington Post, and CNBC, and its Founder & CEO, Ana Bermudez, was a recent winner of the USHCC Foundation's At the Table: Women in Business and Leadership Entrepreneurship Competition.

About the USHCC

The USHCC actively promotes the economic growth, development and interests of more than 4.1 million Hispanic-owned businesses, that combined, contribute over $661 billion to the American economy every year. It also advocates on behalf of 260 major American corporations and serves as the umbrella organization for more than 200 local chambers and business associations nationwide. For more information, visit ushcc.com.

Contact Information

  • Media Contact
    Susan Farhang
    Manager, Digital Marketing and Communications
    (559) 905-3543